Yum! Brands' 3-year hunger relief effort nets $67MM

 
Sept. 20, 2011

Yum! Brands, parent of KFC, Pizza Hut and Taco Bell, announced this week that in the three years since its pledge at the Clinton Global Initiative, the company's World Hunger Relief effort has raised $67 million to help the United Nations World Food Programme (WFP) and other hunger relief agencies.

The money has helped provide approximately 268 million meals for hungry school children in developing countries. Since the campaign began in 2007, Yum! has raised nearly $85 million through its World Hunger Relief effort to help WFP and others provide 350 million meals for people in remote corners of the world.

Since Yum!'s commitment at the Clinton Global Initiative in 2008, Yum! has also donated 17 million hours of hunger relief volunteer service; donated $180 million worth of prepared food to hunger agencies in the U.S.; and generated approximately $150 million worth of awareness of the hunger problem.

The company will direct the first $1 million from its World Hunger Relief effort this year to help WFP provide food to families affected by hunger and drought in the Horn of Africa.

"With nearly 1 billion hungry people around the globe, there is an urgent need for companies like ours to get involved and find a meaningful solution to this critical problem," said David Novak, chairman and CEO, Yum! Brands Inc.

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Topics: Marketing / Branding / Promotion , Operations Management , Pizza Hut , Social Responsibility


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