Yum! Brands announces winner in global hunger relief challenge

April 13, 2012

Yum! Brands Inc. has named the Wake Forest University School of Business as the winner of its "Taking People With You" Case Study Challenge to fight global hunger.

The competition is an extension of Yum! Brands' World Hunger Relief global efforts and was conducted among student teams from five leading MBA programs across the country. The goal was to leverage the principles in Yum! Brands Chairman and CEO David Novak's new book, "Taking People With You: The Only Way to Make BIG Things Happen," to provide solutions that address global hunger.

There are nearly 1 billion hungry people around the world today. Hunger and malnutrition are the number one risk to health worldwide. Yum! Brands is addressing the issue through its World Hunger Relief effort that raises awareness, funds and volunteerism to help the United Nations World Food Programme (WFP) and other hunger relief organizations.

Noel Tichy, business expert and professor at the University of Michigan's Ross School of Business, led the case study challenge. MBA teams included the University of Michigan, Northwestern University, UCLA, Wake Forest University and the University of Southern California.

Executives from Yum! Brands and its divisions, including KFC, Pizza Hut, Taco Bell and Yum! Restaurants International, participated in the challenge to provide mentoring and support.

"We greatly appreciate the effort and creativity that each of the students applied to the challenge of solving global hunger," Novak said. "We are proud to make a $250,000 donation on behalf of the winning team from Wake Forest University to the United Nations World Food Programme because of their breakthrough ideas. The remaining four teams receive a $10,000 donation made in their names to WFP as well."

"Taking People With You:The Only Way to Make BIG Things Happen" was released in January 2012 and is a New York Times and Wall Street Journal bestseller. The book contains secrets based on the unique leadership program Novak developed and has taught during his 15 years at Yum! to thousands of managers and franchisees around the world.

All of Novak's proceeds from the book will be donated to WFP.

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Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management , Pizza Hut , Social Responsibility

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