Yum! Brands' breaks fundraising record for hunger relief initiative

 
Jan. 9, 2014

Yum! Brands' 2013 World Hunger Relief efforts raised a record-breaking $37 million in cash and food donations for the World Food Programme and other hunger relief agencies.

The annual initiative featured Grammy Award-winner Christina Aguilera as its ambassador.

According to a news release, World Hunger Relief spans more than 130 countries and territories, 40,000 KFC, Pizza Hut and Taco Bell restaurants and more than 1.5 million employees and franchise associates.

"It is unacceptable that nearly 1 billion people around the world are going to bed hungry every night," said David Novak, chairman and CEO, Yum! Brands Inc. "We believe that it is our privilege and responsibility to do everything we can to make a difference in fighting world hunger to save lives. I'm inspired and proud of our employees, franchisees and their families who have raised record-breaking funds and food donations and volunteered in their local communities toward hunger relief."

Every U.S. dollar raised goes directly toward WFP's operations to fight hunger worldwide, mostly to disaster relief, such as Typhoon Haiyan in the Philippines and school meals programs.

Read more about cause marketing.


Topics: Marketing / Branding / Promotion , Pizza Hut , Social Responsibility


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