Yum! Brands honored for contribution to the arts

Sept. 12, 2013

Nonprofit organization Americans for the Arts has announced the "best businesses partnering with the arts in America" for 2013. Among the honorees is Louisville, Ky.-based Yum! Brands, parent company of Pizza Hut, KFC and Taco Bell.

Every year, Americans for the Arts, through the Best Business Committee for the Arts, recognizes 10 U.S. companies for their commitment to the arts through grants, local partnerships, volunteer programs, matching gifts, sponsorships and board membership.

In addition to annually donating more than $700,000 to local arts organizations, Yum! also provides marketing and advertising support, and pro-bono leadership to the organizations receiving support from its foundation.

The Yum! Family Series, which provides family-friendly programming through a partnership with the Fund for the Arts and seven Louisville-area organizations, allows families outside of the company to experience arts programs at a reduced cost, particularly those at an economic disadvantage. The Yum! Family Series also provides field trips and after-school programs for local students.

The company also matches employee gifts to the arts, allows employees time off to volunteer for arts organizations and provides board support on behalf of employees serving on local arts and culture boards.

In addition to Yum! Brands, the other companies honored this year include Aspen Skiing Company; Atlantic Salt Inc.; Bacardi USA Inc.; M&T Bank; Microsoft; PNC Financial Services Group Inc.; Premier Bank; Scholastic Inc.; and Turner Broadcasting System.

Also, Michael B. McCallister, chairman of the board of Humana Inc., received the 2013 BCA Leadership Award, and Northwestern Mutual was inducted into the BCA Hall of Fame.

Read more about cause marketing.

Topics: Marketing / Branding / Promotion

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