Yum! Brands' KFC, Pizza Hut outline India expansion plans

Dec. 18, 2011

Shortly after announcing the creation of a separate India division for its international business, Yum! Brands has outlined major expansion plans in that country for KFC and Pizza Hut.

According to the India Times, the KFC unit count is expected to grow to 500 in India by 2015. The brand has adjusted its menu for local tastes, including grilled chicken and vegetarian dishes.

An estimated 30 percent of consumers in India are vegetarian.

Currently, KFC has 150 restaurants in 30 cities in India. The expansion strategy focuses on tier-two (smaller) towns, as well as within larger metropolitan areas.

Pizza Hut also growing India presence

There are currently 131 Pizza Hut locations in 34 cities in India. The brand is expecting to operate 250 units there by 2015.

According to the Business-Standard, Pizza Hut is eyeing tier II and tier III markets.

The casual dining chain has had a presence in India for 15 years. Its product offerings will be expanded as it grows throughout the country, and a nationwide marketing and advertising campaign will launch soon.

Also, to commemorate its 15th anniversary in the country, Pizza Hut will introduce a new range of 15 different pizzas inspired by regional cuisines.

Read more about franchising and growth

Topics: Food & Beverage , Franchising & Growth , Marketing / Branding / Promotion , Operations Management , Pizza Hut

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