Yum! Brands takes the lead on state legislators' fight against hunger

 
Aug. 7, 2013

According to the latest numbers from the U.S. Department of Agriculture, 16.7 million children live in households without enough food on the table. At 17.4 percent, Georgia ranks fifth among states with the highest number of families struggling against hunger. As Atlanta-area children head back to school this August, state legislators from across the country will pack 1,000 backpacks of food for them as part of the 2013 National Conference of State Legislatures (NCSL) Legislative Summit. The Summit is being held in Atlanta.

The effort is being hosted by the NCSL Hunger Partnership and sponsored by Yum! Brands and the National Restaurant Association. The food will be donated to the Glenn Memorial United Methodist Church's "Snack in a Backpack" program. The event is being coordinated with the Atlanta Community Food Bank.

State lawmakers will be competing to see which state can pack the most backpacks. The state team that packs the most backpacks will win a $5,000 grant for the local hunger relief agency of their choice. Two additional states will win $2,500 grants. The grants are made possible by the Yum! Brands Foundation.

The kickoff for the event will take place at 10 a.m. Aug. 14 at the Georgia World Congress Center.

Other organizations helping with the event include the Georgia Association of Food Banks, Boys & Girls Clubs of America and Boys & Girls Clubs of Metro Atlanta.

Read more about cause marketing.


Topics: Marketing / Branding / Promotion , Social Responsibility


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