- WHITE PAPERS
Yum! Brands CEO David Novak and Domino's Pizza CEO Patrick Doyle have received a lot of positive buzz this year. This is according to research by Zeta Interactive, a New York-based marketing agency.
Zeta Interactive used data mining software to scan blogs and social media sites for discussions specifically referencing CEOs of some of the world's largest companies. The study was done from Jan. 1, 2011, through mid-November.
The company then broke down the list between "best buzzed" and "worst buzzed" based on those discussions.
Novak was No. 5 on the "best buzzed" list, receiving an 86 percent positive score.
Doyle was listed as No. 9, with an 83 percent positive score.
Topping the list was the late Steve Jobs, former Apple CEO, who earned a 92 percent positive score.
Both Yum! Brands and Domino's Pizza have had big years. Yum!, parent company of Taco Bell, KFC and Pizza Hut, has turned in consecutive positive earnings reports buoyed by the company's staggering growth in China.
The full list of buzzed about CEOs is available on Forbes.com.
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