Yum! donates $500K to Haiti disaster relief

Jan. 14, 2010 | by
Yum! Brands, parent company of KFC, Pizza Hut and Taco Bell, has announced that it is directing $500,000 from its World Hunger Relief global effort to provide food for earthquake victims in Haiti.
"The situation in Haiti is devastating and our sympathies go out to everyone impacted by the earthquake. Because Yum! is a company with a huge heart, we immediately committed $500,000 from our World Hunger Relief effort to help the people of Haiti," David Novak, chairman and CEO, Yum! Brands Inc., said in a news release.
"I visited Haiti over a year ago after earthquakes ravaged the country. We were so moved that we immediately pledged the first $1 million raised from our World Hunger Relief campaign that year to go to Haiti," said Novak. The funds helped WFP feed 35,000 school children for six months.
While the company has no restaurants in Haiti, employees around the globe are mobilizing to collect much-needed items and are making cash donations as well. "I'm so proud of the way our global system has rallied to provide support to Haiti in their time of need," Novak said.
Yum! Brands' World Hunger Relief is the world's largest private-sector, hunger-relief effort, spanning 110 countries, 36,000 KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W Restaurants, to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP).
Customers can make donations to World Hunger Relief by visiting FromHungertoHope.com and company and brand Web sites. Funds raised go to the United Nations WFP and other hunger relief organizations. Yum! Brands Foundation will match all global Yum! employee donations up to a system-wide total of $500,000.

Topics: Marketing / Branding / Promotion , Operations Management , Pizza Hut

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