- WHITE PAPERS
A week after being named the "Best Pizza in the U.S." by Zagat, Michael's Pizzeria in Long Beach, Calif., is challenging other concepts on Zagat's list to a pizza cook-off challenge.
Owner Michael Dene, a second-generation Italian and New York City native, wants the challenge after his pizzeria's title was questioned by some.
"Apparently radio stations in New York City are scoffing at the fact that L.A. is home to one of the top pizzerias in the country," he said. "New Yorkers claim that they have the best pizza, yet only one pizzeria from New York City made Zagat's list. I say let's go dough to dough with Lucali to see who really has the best pie. And those who made the list from Boston, Chicago, Philly, and everywhere else can join in, too."
For the second year in a row, Michael's Pizzeria was named L.A.'s Best Pizza and Best Neapolitan Pizza. The restaurant, with two locations in Long Beach and a third in Rancho Mirage near Palm Springs, Calif., received a score of 27 for food, 21 for décor and 25 for service.
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Topics: Marketing / Branding / Promotion