Ireland-based ZinMobi, a provider of mobile marketing software for pizza chains, has expanded its operations to North America.
ZinMobi's technology requires no upfront investment and minimum continuing administration. The platform targets customers according to their purchase behavior, enabling pizza chains to manage margins by matching offers to the potential value of a customer and what it will take to attract them back and keep them loyal, according to a news release. Its mobile marketing and messaging platform uses purchase behavior analytics and algorithms to create customer profiles which are then used to trigger customer purchases via targeted, timely and relevant messages, and coupons.
Customer profiles are built by analyzing the recency, frequency and value of a customer's purchase history.
"Some of America and Canada's best loved pizza chains are family-run businesses that simply don't have the time to focus on complex technology or mining 'big data'. We do all the heavy lifting for them so they can automate their marketing campaigns," CEO Brian Stephenson said in the release. "Our technology is designed to address the most common marketing needs and challenges. Whether it's delivering instant sales, protecting margins, increasing purchase frequency, building loyalty and lifetime value or reducing churn, cutting campaign costs, minimizing administration and increasing brand consistency — our platform does it all, at both a national and hyper-local level."
ZinMobi provides mobile marketing software for a number of Ireland's pizza and QSR chains, including Four Star Pizza, Apache Pizza and Papa John's.