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To better aggregate and analyze data from a number of sources, zpizza has deployed a new customer intelligence platform from Market Force Information called KnowledgeForce.
zpizza collects data from satisfaction survey scores, mystery shoppers, Yelp reviews, etc. KnowledgeForce integrates these multiple data streams to provide the brand with real-time data about the operations of each location, as well as the analytics to quickly pinpoint where action needs to be taken to improve performance.
zpizza Vice President of Operations Amir Sabetian uses the system daily to read customer comments and quickly follow up on any emerging challenges. The company decided to implement the new platform to ensure standard service and product as it expands.
"Our critically-acclaimed pizza is a true Laguna Beach original," said Sabetian. "We needed to make sure that great product and great service is replicated in every location. We know that if our restaurants serve consumers with great products and great service, those consumers will come back more often, spend more and even refer their friends. Market Force's new customer intelligence platform is game-changing for us."
More than three years ago, Market Force recognized that its large retail and restaurant clients needed a platform that could integrate multiple data streams — regardless if the data was collected by Market Force, generated internally by the client or provided by a third party. The company developed KnowledgeForce to meet that requirement, and has now successfully implemented it within more than two dozen companies across North America.
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