Zpizza makes gift card, loyalty programs mobile

Jan. 17, 2010
Mocapay, a mobile experience platform, has developed a strategic relationship with zpizza, a national gourmet pizza, sandwich and salad chain. Through the relationship, zpizza will leverage the Mocapay platform to mobilize its gift and customer loyalty program.
Using Mocapay's mobile Software-as-a-Service (SaaS) technology, zpizza will be able to provide its customers a secure mobile commerce solution. The company also will have the ability to distribute customized promotional text messages and mobile coupons to customers on a national or regional scale, or targeted to specific store locations. Mocapay will initially launch the mobile experience platform within zpizza's Colorado and Southern California-based locations.
"As zpizza grows, we continue to search for ways to differentiate the brand and engage with our customer base," said Amir Sabetian, vice president of operations for zpizza. "Mocapay's platform is a SaaS technology, so it's easy for us to implement and scale over time. By working with Mocapay, we now have a new, targeted channel to reach our customers while supporting our marketing and sales efforts and ultimately building customer loyalty."
Through the relationship, zpizza mobile account holders will be able to conduct mobile transactions at the point-of-sale, access their account balance and transaction history, find the nearest zpizza location accepting mobile gift and loyalty, and reload their zpizza account, all from their mobile phone.
Customers also will be able to conduct mobile gifting, which allows real-time gift giving directly to another mobile phone. Not only is this a customer benefit, but mobile gifting helps zpizza to increase its revenue and customer base.
Zpizza is the latest pizzeria to pay attention to virtual gift card initiatives. Papa John's recently paired with CashStar to deliver its gift cards in online and mobile platforms. "We believe that the gift card industry will continue to move toward a digital (or online) platform," Papa John's spokeswoman Linda Nuss said.

Topics: Marketing , Online Ordering

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