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The fast casual, Laguna Beach, Calif.-born zpizza chain of almost 100 stores is undergoing a brand makeover, according to the Orange County Business Journal. Founder Sid Fanarof is working on his seven company-owned stores and will help franchisees with the retrofits that he estimates could cost around $100,000 per unit.
From the story:
The remodeled Irvine restaurant has a minimalist design and bright colors, including what Fanarof called “tomato red.” A new zpizza logo is on menus, marketing material and pizza boxes.
A marketing campaign is slated for early next year, about when the chain plans to start pushing the makeover to its own restaurants and those of other franchisees.
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