CiCi's Pizza introduces new pizza, tagline

 
May 2, 2012

CiCi's Pizza has introduced the newest pizza on its buffet, The Meltdown, made with Parmesan, Romano and mozzarella cheeses, a signature Italiano sauce and topped with an oregano seasoning blend on a thin, crisp Italiano crust.

The new pizza is the third in CiCi's Italiano line, joining the Pepperoni & Sausage Italiano and the Veggie Italiano in the permanent CiCi's buffet rotation.

It is being rolled out with a national advertising campaign featuring the tagline "So good it makes grown men cry."

"The Meltdown was well received by guests throughout our extensive research process, scoring high marks for its delicious crust, Italiano sauce and unique cheese combination," said Mike Shumsky, CiCi's Pizza CEO. "CiCi's is known for our delicious custom buffet, and The Meltdown is a great addition to our lineup."

The new product introductions are part of the company's continued 10-year "Build the Brand" initiative. CiCi's brought on Senior Food and Beverage Director Rebecca Stone in 2011 to drive menu innovation, and in 2012, the company launched a new ad campaign, "There's More Where That Came From," strategically designed to highlight CiCi's pizzas and variety offerings.

The Meltdown is the second new specialty pizza CiCi's has introduced this year (in addition to The Hog Fest) and, at 90 calories per slice, it offers a lighter option on the buffet.

Check out the new commercial here:

Read more about food and beverage rollouts


Topics: Cheese , CiCi's Pizza , Food & Beverage , Marketing / Branding / Promotion , Operations Management , Pizza Toppings


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