Nov. 28, 2012
PizzaMarketplace.com Top 100 Movers & Shakers, No. 41: Imo's Pizza, St. Louis
Imo's Pizza is famous for its St. Louis-style pizza. For the uninitiated, St. Louis-style pizza is distinguished by its thin, unleavened crust and its use of Provel, a processed blend of cheddar, Swiss and Provolone cheeses, instead of mozzarella. In addition to the "square to compare," as Imo's pizza is known, the restaurant's menu features salads, pasta, sandwiches and desserts. The company, founded in 1964, was the first pizzeria in the St. Louis area to offer delivery. Imo's now has more than 90 locations, most in the greater St. Louis area, with a dozen other stores throughout Missouri.
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