Features, News & Blogs
Pizza Hut named Brand of the Year for TV campaignPizza Hut has been named Brand of the Year in the QSR category for Ace Metrix's annual list of most effective TV advertising. According to Ace Metrix spokesperson Michelle Robertson, Pizza Hut benefited this year from its focus on new products, as …
Ontario-based Topper's Pizza has teamed up with the SickKids Foundation as part of the company's corporate social responsibility program. "As a family-run business with strong family values, it makes perfect sense to support a charitable …
Waking up at 40,000 feetI was on my way back from an important client meeting in Dallas when the enormity of technology and the enormity of my ignorance merged. Thunderstorms had delayed my arrival in Dallas by 5 hours, so I got to my hotel room at 3:30 a.m., no problem …
Hunt Brothers Pizza will sponsor two of Richard Childress Racing's NASCAR Nationwide Series teams as well as the No. 29 NASCAR Sprint Cup Series team with Kevin Harvick through a multi-year partnership agreement that begins in 2012. Hunt Brothers …
Millennials' brand preferences shift due to household structuresWhile use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds that their relationships with brands is less definitive and, thus, fertile ground for creating …
Are you in the game or sitting on the sidelines?Game on! There are two great teams in the 2011 World Series. I am from Texas, "Go Rangers!" Pizza and sports go hand and hand like pepperoni and cheese. Mobile marketing can mean "Ch'a Ch'ing" for this event without having to pay big time sports …
The Net Promotor MotorRestaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting new mouths in the door is an important step in growing the business, let alone the brand …
How Domino's, Shake Shake used 'quality' to galvanize brandsWe know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front. Menus are handwritten and change constantly based on the local catch and seasonal bounty. The food is to die for. The …
How to be successful with neighborhood marketingCommon wisdom in the restaurant industry says that 80 percent of a store's business comes from a three to five-mile radius. A second rule of thumb is that it is easier to increase business with existing customers than it is to win business from new …
Get your pizza message off and runningIn June this year, I received a fun, albeit slightly daunting, invitation from Edward Sylvia, owner of Pizza by Certe'. Chef Ed, as he is affectionately known, challenged me to participate in an event called the NYC Pizza Run. In its second year …
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