Features, News & Blogs
Minsky's experiencing 'exponential' sales growth since online ordering launchKansas City, Mo.-based Minsky's Pizza recently overhauled its website to be more of a "marketing hub," with social media tie-ins, promotions and individual location specials. When the 15-unit company began working with its agency to build a new …
Uncle Maddio's Pizza Joint has introduced a new "Served with Love Guarantee." As part of this new initiative, if a customer isn't completely satisfied with an Uncle Maddio's experience, the brand will build a new pizza or offer a refund, according …
In honor of Pizza Pizza Patrón's new (and controversial) LTO product launch, the La Chingona pizza, the brand is promoting a one-day inaugural event April 5 from 11 a.m. to midnight. During the event, every customer who visits a participating …
How defining customer segments can help you maximize revenuesBy Conor McAleavey, Co-founder of ZinMobi The traditional view on customer segmentation was always very simple — there were new customers, existing customers and lapsed customers. The thinking never really went any deeper than that and there …
'Mobile Evangelist of the Year' Jack Philbin will headline 2014 CONNECT Mobile Innovation SummitNetworld Media Group announced today that Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association, will deliver the opening keynote address at its 2014 CONNECT Mobile Innovation Summit in Chicago. "This …
Your Pie leverages popular promotion to improve operationsYour Pie began celebrating "Pi Day," March 14 — in honor of the 3.14 math constant — five years ago by offering pizzas for $3.14. The company's promotion has steadily grown every year since, but this year's event surpassed "steady." On …
OpenTable has selected the 2014 Diners' Choice Award winners for the "Top 100 Hot Spot Restaurants in America." According to a news release, the awards are based on the combined opinions of more than 5 million restaurant reviews submitted by …
CiCi's Pizza awarded owner/operator Karl Busch, of El Paso, Texas, with its "2013 Legendary Operator and Manager of the Year" award. The award was presented at the company's annual conference held recently in Frisco, Texas. According to a company …
Navigating the world of negative online reviewsWith the staggering shift to all-things-digital, restaurant owners now more than ever are forced to learn restraint, especially if a customer posts an online complaint for the public to see. That's why it's important to develop a "neutralizer." "A …
The goings on after you leave for the dayWe're open to the public from early morning until perhaps way into late night. Some of us may be open 24 hours. The manager is in the facility during the bulk of business, generally 8 a.m. to 5 p.m. Most of the full-time, tenured employees are …
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