Marketing: Online / Email / Mobile / Social Media

Features, News & Blogs

Commentary: Customer intelligence drives loyalty
By Ashish Gambhir Chances are your restaurant incorporates a rewards program into your customer loyalty initiatives. With the average person having 14 loyalty cards, it seems to reason that rewards …
May 18, 2012
New Orleans pizzeria experiments with Facebook ads
Prior to Facebook's $100 billion-plus IPO, New Orleans' Pizza Delicious tried out the social media site's ad buying effectiveness. NPR covered the shop's success with Facebook advertising earlier …
May 18, 2012
PizzaMarketplace launches Top 100 Movers & Shakers
PizzaMarketplace.com has released its inaugural Top 100 Movers & Shakers, a ranking of the top concepts, leaders and trends in the $38 billion pizza segment. For this report, our 16-person …
May 17, 2012 - Alicia Kelso
Is your staff BYOD and policy free?
Employees using their own devices (smart phones, tablets, PCs) actively use the technology they're most comfortable with, which has a positive impact on productivity. Some organizations are creating …
May 17, 2012 - Nate DaPore
Chuck E. Cheese expanding social media presence
Chuck E. Cheese and its agency M/C/C are working to expand the pizza chain's social media presence, and is exploring Pinterest as a result. The strategy is a way for Chuck E. Cheese to broaden its …
May 17, 2012
Mobile: What your customers are using
Having a mobile strategy in place is important to restaurant operators who are looking for new ways to connect with their guests. Knowing the ins and outs of mobile technologies is crucial as …
May 15, 2012 - Alicia Kelso
NRA Show 2012: A display of industry growth
Like everyone else, we're still recovering from last weekend's NRA Show, which was bigger and busier than the 2011 event. The floor held 500 new exhibitors year-over-year, as well as a crowd that was …
May 11, 2012 - Alicia Kelso
Domino's Australia launches Facebook ordering platform
Domino's Pizza has designed and built an ordering capacity on its Australian and New Zealand Facebook pages, which have a combined 728,000-plus fans. The new app is built directly onto both pages …
May 10, 2012 - Alicia Kelso
California Pizza Kitchen launches 'thank you' promotion
California Pizza Kitchen launched its annual Thank You Card Promotion this week to say 'thank you' to its loyal guests. From now through July 1, CPK will hand out sealed Thank You Card Envelopes to …
May 9, 2012
Study: Online marketing helps restaurants personalize offers
Restaurants use online and email marketing to provide consumers the personalized offers they prefer, according to new research by the National Restaurant Association released earlier this week. The …
May 9, 2012