Pizza Executive Summit 2010 attendees were greeted to a pizza tour of Chicago. Stops included Piece Brewery & Pizzeria (pictured), La Madia, Gino’s East and more.

Streetza Pizza, the nation’s most buzzed-about pizza truck, was driven down from Wisconsin for the Pizza Executive Summit event -- despite the fact that food trucks are practically illegal in Chicago.

After their inaugural pizza tour, summit attendees broke the ice at a cocktail reception at Hotel Palomar’s Sable. PGA champion Chip Beck worked with guests to record and perfect their golf swing.

Andrew Davis, Networld Alliance SVP sales and marketing, and Nick Sarillo, founder of Nick’s Pizza & Pub, at Hotel Palomar’s Sable.

Monday started with a breakfast spread and some pre-conference workshops. Geoff Goodman, Director of Brand Excellence for CiCi’s Pizza, and Matt Loney, president of Stevi B’s, guided a session on "Equipping Franchisees for Success&#46

A Much of the Pizza Executive Summit 2010 was based on the Hotel Palomar’s fifth floor conference room and its amenities.

"Brain Exchange" sessions allowed attendees to break into smaller task forces to issues decrees to the group on special topics and current events in the pizza industry.

Sessions took place among an interactive and intimate setting that realized the event’s theme: "Collaborate, Innovate, Accelerate."

The National Restaurant Association’s Hudson Riehle delivered a gripping speech called "Leading the restaurant industry through profitability and entrepreneurship," which addressed trends to expect in the next five years.

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Premier registered attendees of Pizza Executive Summit 2010 convened for a VIP dinner at the Latin/Indian fusion Vermillion restaurant. The event was sponsored by PizzaMarketplace.com. Here, PMC editor Jennifer Litz and Duke Marketing’