The new yogurt concept has a very low barrier to entry, with the smallest, stand-alone concepts going for $65,000.

Straw Hat Pizza president Jonathan Fornaci said the family dining pizza chain has recently gotten a makeover with earth tones and more upscale touches.

Straw Hat Pizza before its new re-imaging in collaboration with Duke Marketing company.

Tower 27 is Straw Hat Pizza's new build-your-own yogurt concept. This is the company's first co-located store.

"Fresh-picked" signage pays homage to the concept's strong ties to family diners concerned about their children's health.

Tower 27 echoes Straw Hat Pizza's 1950s-born heritage with retro red stools.