Straw Hat Pizza has made many changes in the past two years since celebrating its 50th anniversary. For starters, it spread its wings beyond California, expanding into a handful of other states with even more on the horizon. It also added to its core menu, threw in extra franchise incentives and redesigned its stores for a contemporary look.
One of Straw Hat Pizza's new components is an internal redesign, which includes larger-than-life murals depicting the company's California roots through iconic images of the Golden State.
Straw Hat's bar features a menu of local craft beers, in sticking to its local-sourcing philosophy.
Straw Hat Pizza's president Jonathan Fornaci was hired in 2008 to shift gears at the 50-plus-year-old company. Since, he's expanded the chain beyond California, added to the core menu and has begun offering more franchise incentives.
One of the newest Straw Hat units is located in Flower Mound, Texas. The company only recently began expanding beyond California.
All of the redesigned Straw Hat units include digital menu boards using Four Winds software.
The redesigned interior of Straw Hat includes warm, earthy tones and a comfortable aesthetic to complement leather booths.
In addition to touting its California roots, large-scale murals throughout the stores also emphasize the company's use of local ingredients.
Each booth in the redesigned Straw Hat locations includes a personalized flat-screen TV, perfect for family night.
Straw Hat's dining room is separate from its party room and its game room, so parties don't disrupt casual diners and vice versa.