The Pizza Executive Summit's second day included a collaborative session on ways operators can use Web tools in order to better reach their customers.

Revention marketing director Kristi Stark was one of the keynote speakers on the second day of the Pizza Executive Summit.

Presentations included case studies detailing the effectiveness of online ordering.

Eric Abrams, executive vice president of Fishbowl Marketing, Casey McEwen, chief operating officer of Wing Zone and Sandy Lechner, CEO of Synergy Media Team, hosted a presentation titled "Operations 2.0: Real Time Solutions."

Paul Barron, executive vice president of NetWorld Alliance, is already looking forward to next year's summit.