Feb. 2, 2010
Domino's Pizza has continued the aggressive launch of its "inspired" new hand-tossed pizza. Now the company claims in a statement to have won against Papa John's and Pizza Hut in a national taste test of hand-tossed pepperoni pizza, sausage pizza and extra-cheese pizza.
The victory resulted from an independent, blind taste test of nearly 1,800 random pizza consumers from eight U.S. markets. In head-to-head comparisons, participants picked each of the Domino's pizzas as tasting better than both Papa John's and Pizza Hut by a wide margin.
"Consumer perception of our delivery and service has always been strong. Now we're proving that our taste and quality are great, too," said President of Domino's USA, Patrick Doyle. "Beating Papa John's and Pizza Hut in this taste test is a very significant step in that direction."
Reinvented from the crust up, the new hand-tossed pizza - which arrived in stores in late December - features new sauce, cheese and garlic-seasoned crust. The reformulation was one of the biggest moves in the company's 50-year history.
Popular pizza blog Slice conducted its own informal taste test of the biggest brands' pepperoni pizza: Domino's, Papa John's, Pizza Hut and Little Caesars. The winners, ironically, turned out to be both Domino's and Papa John's.