PizzaMarketplace Top 100 Movers & Shakers Trends, No. 12: Half-baked, take-and-bake

 
June 5, 2013

Editor's note: The following information is part of a countdown recap from the inaugural Top 100 Movers and Shakers publication. It was published in the spring of 2012. Some of the information may now be different.

If there is any doubt about the viability of take-and-bake pizza, one need only look at the Papa Murphy's chain. Papa Murphy's has grown to more than 1,250 locations over the past 30 years, all without having a single oven in any of its stores. In recent years, a number of other companies have gotten into the act. Not only does takeand-bake offer the consumer a delivery-style pizza, it lets those consumers have it when they want, without having to wait (or pay) for delivery. Take-and-bake has one clear advantage when it comes to marketing: many states allow them to be purchased with government-funded food purchasing programs.

Download the complete PizzaMarketplace Top 100 Movers & Shakers.


Topics: Top 100


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