Editor's note: The following information is part of a countdown recap from the inaugural Top 100 Movers and Shakers publication. It was published in the spring of 2012. Some of the information may now be different.
With the U.S. Hispanic population expected to grow 34 percent from 2010 to 2020, many restaurant experts are emphasizing the importance of marketing to this growing category. Top brands, such as Domino's, are responding to the trend by allocating more marketing dollars to target the Hispanic demographic. According to the Association of Hispanic Advertising Agencies (AHAA), there has been a 14 percent increase in budget allocation for these types of campaigns since 2009 and the top 500 national brands spent $4.3 billion on Hispanic marketing initiatives in 2010. Many have hired agencies or added staff to communicate to Hispanic audiences.
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