PizzaMarketplace Top 100 Movers & Shakers Trends, No. 20: Frozen/retail pizza

May 8, 2013

Editor's note: The following information is part of a countdown recap from the inaugural Top 100 Movers and Shakers publication. It was published in the spring of 2012. Some of the information may now be different.

According to market research firm Mintel, more than 1,100 new frozen pizza products were introduced from 2005 to 2009. That trend doesn't seem to be slowing down, with new frozen lines from brands such as Naked Pizza and Cono Italiano. On the flip side, traditional frozen brands, such as DiGiorno, are establishing a brick-and-mortar presence, adding even more competitive pressure. Additionally, more food retailers are offering partially-baked pizzas in the refrigerated section, attracting price-conscious, convenience-seeking consumers who crave a quality pizza at a lower price.

Download the complete PizzaMarketplace Top 100 Movers & Shakers.

Topics: Top 100

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