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Editor's note: The following information is part of a countdown recap from the inaugural Top 100 Movers and Shakers publication. It was published in the spring of 2012. Some of the information may now be different.
If you reward customer behavior, their loyalty helps you keep the customers and revenue you already have. And according to Perka, by eliminating just 5 percent of your customer attrition, you can improve your profits by 25 to 85 percent. The NRA's 2012 Restaurant Industry Forecast reported that 57 percent of adult consumers are more likely to choose restaurants that offer loyalty rewards programs. These customers are signing up for new kinds of rewards programs, namely those that are mobile or social media based.
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