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PizzaMarketplace.com Top 100 Movers & Shakers, No. 40: Sbarro, Melville, N.Y.
Sbarro, known for its shopping mall food court locations, first emerged in a Brooklyn neighborhood in 1956 as an Italian grocery store. The store was a success and specialized in fresh authentic Italian food. In 1967 the first restaurant was opened in Brooklyn's Kings Plaza Shopping Center. Business took a turn for the worst when Sbarro filed Chapter 11 bankruptcy last year. However, with the help of Sbarro's new CEO, Jim Greco, the restaurant hopes to reinvent itself as a fast casual concept. Greco has a few ideas to bring in revenue for Sbarro: the company will try to do more advertising, it upgraded its pizza recipe, expanded the pasta sauces and cheeses, created a build your own style for the pasta, new stovetops are being installed for the pasta dishes and employees are now undergoing protocol training programs.
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Topics: Top 100
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