Sept. 12, 2012
PizzaMarketplace.com Top 100 Movers & Shakers, No. 63: Top That! Tulsa, Okla.
Launched in 2010 by restaurant marketing veterans Jeff and Lori Walderich of IdeaStudio, this fast casual concept is quickly gaining traction and earning kudos for its create-your-own personal pizzas. Customers can select from a wide array of crusts, sauces and locally-sourced specialty toppings and cheeses, which are assembled right in front of them and are ready in less than five minutes. No matter which ingredients are selected, customers pay a flat price of about $7.50 for a 10-inch pie. (Prices vary slightly by location.) Current locations are in Oklahoma, Texas and the Middle East, but expansion plans are underway. One big plus is that the concept’s simple kitchen setup makes it easy and inexpensive to convert an existing sandwich shop into a Top That!
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