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Bloomberg Businessweek ranked StreetzaPizza the No. 1 food truck in the U.S. last year. That's no small feat for the exploding mobile food trend, which now even has a presence on the crowded National Restaurant Association show floor.
Milwaukee-based Streetza was conceptualized in late 2008. From its beginning, the company has tapped into social media to crowdsource menu ideas, logo designs, even its truck design. This has solidified a cult-like social media following.
Streetza has been progressive with social media marketing strategy since it first rolled out – tweeting its whereabouts, offering free garlic bread for those who check in and naming a pizza after the "Fit Milwaukee" campaign hashtag (the #fitmke pizza includes spinach/mushroom, veggie, chicken sausage and Mediterranean incarnations).
The business has also launched a Tracker iPhone App, so customers can keep track of the truck 24 hours a day, 7 days a week. Although Streetza has been progressive with the virtual world, it is also very much connected to its local communities. Streetza works with schools, sports leagues, non-profit organizations and any other group looking to raise funds. The company charges a fixed fee for whole pizzas, and the group makes all of the profits from serving individual slices.
And just because this pizza is served out of a truck doesn't mean it's low-quality, drunk-people food. The menu goes far beyond cheese, pepperoni and sausage. Streetza uses fresh, local and seasonal ingredients, and features organic toppings when possible. Top sellers include the Say Cheese!, pepperoni, sausage, Very Veggie, A Slice of Milwaukee, and special slices of the day (promoted, of course, on Twitter).
Streetza also crowdsources for offerings such as "The StephSnack Slice," with pepperoni, green olives, pickled jalapeños and feta; and The Swedish Balistreri Pizza – an oxtail and hollandaise sauce pizza. And it gets creative with other local favorites such as the Brewer's Hill Slice, featuring locally produced bratwurst, simmered in Blatz beer topped with tomato sauce, mozzarella, provolone and parmesan. Also, 10 percent of sales from the WMSE 97.1 FM Meatball Logo Slice – with meatballs and rings of Vidalia onions and Italian seasonings and topped with Wisconsin mozzarella cheese – go toward WMSE FM, listener supported radio
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