Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.
Most Americans now own a smartphone and are using them to shop and eat out.
The smartphone has revolutionized the way we communicate, search, shop, share, purchase and stay connected. What were only concepts 10 years ago are reality today.
Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.
The self-professed "mobile geek" co-founded Vibes before text messaging was even possible in the U.S.