Delivering an End-to-End Customer Experience

Acrelec America addresses the customer journey from start to finish.

Type: White Paper

Sponsor: Acrelec - formerly Hyperactive Technologies




5 Things Marketing Can do to Improve the Overall In-Store Experience

Customer experience is huge in the restaurant industry. It’s the number one reason (besides great food) that a customer will make a return trip.

Type: White Paper

Sponsor: WAND Corporation




Samsung NBA Summer League 2016: Upping The Fan Experience With Interactive Digital Displays & Content

Interactive experiences, as those provided by EMBED DIGITAL at the NBA Samsung Summer League and Adidas Uprising Summer Championship, are transforming fan engagement and experiences by giving onlookers on-demand access to information and creating emotional stimulation throughout the game.

Type: Case Study

Sponsor: Embed Digital


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FEATURES


Big Mac inventor leaves invaluable lesson for restaurateurs today

The passing of Big Mac inventor and McDonald’s longtime franchisee, Jim Delligatti, got me thinking about the value of true, two-way communication between a brand's top leadership and its front-line employees.

Fast Casual Summit: 4 questions restaurant brands must answer

At last month's Fast Casual Executive Summit outside Los Angeles, restaurant marketing consultant Gerry O’Brion said the difference between winners and losers in the food service game is differentiation. Brands that can clearly answer four key questions are primed to lead this highly competitive segment of the economy.

Japanese Domino's customers get pies by reindeer

Domino's — never one to shy away from a delivery challenge — has opted to go "old school" for its latest delivery dilemma work-around in the snowy northernmost part of Japan, Hokkaido. The chain is dispatching antlered delivery drivers this...


Is it time for restaurateurs to really talk turkey?

Thanksgiving, when you think about it, is the celebration of eating out with friends. Why then, doesn't the restaurant industry claim it and give restaurateurs and weary cooks everywhere something really to be grateful for?

Mobile payments + loyalty programs = a millennial magnet

Entice and capture millennials and you simultaneously attract the larger overall audience. That's why restaurants need mobile payments and loyalty programs now.

6 hacks to optimize restaurant digital tech

You can invest in the best digital technology, but you'll only be getting mediocre results unless you employ techniques like the six hacks explained in this article.

Three ways to get maximum power out of direct mail

Tech may be all the talk, but one of the lowest tech approaches to promoting your brand, direct mail, is still not only effective but competitive with most anything digital is doing.

Commodities: Election rocks nation, not pizza stocks

With the big question answered on the next U.S. president, the good news is the pizza commodities market remained relatively stable. Most prices for commodities dropped slightly over the week, while pizza stock prices were mostly up.

Free Webinar: Pilot Testing Restaurant Digital Signage - The Only Way to Fly

Invest an hour of time in the free webinar, Pilot Testing Restaurant Digital Signage: The Only Way to Fly. It's chock-full of checklists, proven testing rules and a discussion with one brand about the lessons its leadership learned through testing for a signage system that has been game-changing for that chain.

Series Part III: Digital signage software beyond the order counter

By Stuart Armstrong/ ComQi Group President For many working in food service today, their work  is strictly a "job," not a career. That fact is proven in the industry's employee turnover rates alone, with a typical fast-food restaurant fully replacing its entire staff of employees annually.

Series part II: 5 key questions to ask about digital signage software

By Stuart Armstrong/ ComQi Group President When it comes to selecting a digital signage system and software for your food service operation, some features really should not be compromised. The fact is that every restaurant is different and has some...

Series Part I: 7 signage software essentials you must know before you go digital

By Stuart Armstrong/ ComQi Group President  The U.S. Food and Drug Administration's Menu Labeling Requirement Act goes into effect May 5, promising to put huge pressures on restaurants with 20 or more locations, who must comply with federal rules to feature both calorie counts and other nutritional information on their menus.

Fast Casual Summit: 10 moves to maximize your manpower

A one-hour session on optimizing restaurant labor yielded many more hours worth of proven strategies to maximize the efforts of your workforce. This article focuses on the 10 ideas put forth in the session last month at the Fast Casual Executive Summit in Laguna Beach, California.

No-weight waiting: 4 pickup order problems and their solutions

How clear is the path to both your digital and in-store pickup points? Avoid these four common problems with the fixes provided here.

Fast Casual Exec Summit attendees learn that success isn't just about food, it's about the people

The Fast Casual Executive Summit 2016 brought together hundreds of c-level executives to learn from one another in Dana Point, California.


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Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.

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