Everything Restaurants Need to Know About Digital Marketing

This free guide is packed with 50+ pages that covers all aspects of digital marketing and is a wealth of knowledge for any restaurant owner or operator.

Type: White Paper

Sponsor: Turnstyle Solutions




5 Things Marketing Can do to Improve the Overall In-Store Experience

Customer experience is huge in the restaurant industry. It’s the number one reason (besides great food) that a customer will make a return trip.

Type: White Paper

Sponsor: WAND Corporation




Samsung NBA Summer League 2016: Upping The Fan Experience With Interactive Digital Displays & Content

Interactive experiences, as those provided by EMBED DIGITAL at the NBA Samsung Summer League and Adidas Uprising Summer Championship, are transforming fan engagement and experiences by giving onlookers on-demand access to information and creating emotional stimulation throughout the game.

Type: Case Study

Sponsor: Embed Digital


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FEATURES


Pokemon GO ... away? Restaurants liable if distracted diners are hurt

By Nicholas Resetar/ Attorney Unless you’ve been living under a rock, you’re probably aware that the mobile-based augmented reality game, Pokemon GO, has taken the world by storm. This manifests itself daily in oblivious players with their heads glued to...

What the best-dressed pizzas are wearing now

Almonds, arugula, potatoes and eggs, are just a few of the players in the results of our completely unscientific poll of cool and surprisingly tasty pizza toppings, the first of a two-part series on what's "up" in pizza.

3 steps to better restaurant food safety

The focus on food safety throughout the nation's food supply chain is at all-time high. Between consumer health issues brought about by the ingestion of unsafe products, and the outbreak of diseases that impact the food supply, it's imperative that operators continue to focus on protecting the lives and health of their guests.

Want social media success? Just EAT it

When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can learn to EAT it, you'll have that task accomplished. Read on, if you want to learn how.

The 'munchies' effect: How cannabis legalization will effect QSR traffic

Will Colorado's legalization of marijuana increase traffic for the state's restaurants?

15K restaurants deploy everything from unicorns to engaged employees to fight hunger

Eat out so hungry kids can eat. It’s a simple notion with a huge possible impact, as nearly 15,000 restaurants nationwide join the effort to provide meals for the 1 in 5 American children who cannot count on their next meal.

How a free meal can make customers for life

Taking a chance with a free meal coupon can pay off in big ways with new customers in the market.

Getting 'granular' about restaurants' many possible uses for whole grains

It’s little wonder restaurateurs are seeking new ways to incorporate old grains into their menus, given the trend toward increasingly healthful eating from sustainable sources. In this question-and-answer session with the nonprofit Whole Grains Council, restaurateurs get background on the trend, and tips on where to take it with their menus.

CEOs of Captain D's, HuHot, Yalla, Slapfish pull back the curtain on business strategies

Improving sales, engaging customers, recruiting employees, food-safety issues and meeting government-mandated policies are just a few issues restaurant operators face daily. They'e also just a few of the topics that several CEOs will address during the CEO Roundtable at the annual Fast Casual Executive Summit.

3 steps to "wow-ing" customers with your loyalty program

Last year, Google released data showing that "near me" searches on their platform doubled between 2014 and 2015. According to this USA Today article, Google’s search ads marketing director interpreted that to mean "convenience often trumps brand loyalty." But this isn’t necessarily true across the board.

3 ways to navigate employee-scheduling reform

If you’re asking yourself how your industry, company and operators can get ahead of scheduling reforms, consider the following steps.

Purple dough, sweet potatoes: world brimming with pizza opportunities

Pizza is a hot restaurant concept around the world, according to Euromonitor International, which reported that it's gaining in popularity in not only traditional pizza markets but also in areas where it has usually been considered exotic, if not a little weird.

6 tips to get the most from your restaurant signage (Part 2)

Graphics and signage can make a significant difference to a restaurant’s connection with its customers. To that end then, we provide six tips on how to approach that topic to get the best results for your business.

Tips for driving customer loyalty in the restaurant industry

Geoff Smith, CMO of CrowdTwist, provides insight on the benefits of multichannel loyalty programs.

College kids still love fast food, but they're pickier than ever

Today's coeds have high expectations for even the fastest food that they order.

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Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.

NEWS