Maximize the Franchisee/ Franchisor Relationship with Localized Marketing Tools

Franchisors want to maintain control of their brands, while franchisees often want to add a personal touch and a local feel to their marketing materials. Those viewpoints can work together to get the most out of an operation.

Type: White Paper

Sponsor: Visualogistix


WEBINAR: Using Tablet Technology To Give Guests What They Want

Today's consumers want what they want when they want it, and no where has that scenario been truer than on cruise lines. In order to meet those expectations, Norwegian Cruise Lines set out to adopt tablet technology for two of its restaurant and bar outlets aboard Norwegian Escape.

Type: Webinar

Sponsor: Custom Business Solutions


5 Reasons Your Restaurant Isn’t Attracting Millennials

If you work in the limited service restaurant industry, you know how fierce the competition is, especially for millennials.

Type: White Paper

Sponsor: WAND Corporation


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FEATURES


Consumers rank Panera, Chick-fil-A, Starbucks, DQ as favorite brands

Results are in from a study created via a mobile insights platform that captures customer impressions of some of the nation's premier QSR brands.

Pizza restaurateurs: Start your calorie counters

When the FDA issues its Notice of Availability for menu labeling guidelines later this month, pizza restaurateurs across the U.S. will have one year to get all their ingredients analyzed and on the menu.

Restaurants seeking to capture Mother's Day traffic

To honor their moms, consumers will spend $4.1 billion on special outings, such as lunch, brunch and dinner, and savvy restaurants are hoping to attract them with discounts.

Site selection secrets for restaurant tenants

The commercial space chosen by a restaurant tenant can be a deciding factor in the success or failure of the business.

3 tips for restaurant owners to master user-generated content

We live in a social media world and nowhere is that more clear than in the restaurant industry. Pictures of food are ubiquitous, dominating photo-driven networks like Instagram and Pinterest and prominent across mainstays Facebook and Twitter.

At the Summit: Are you embracing the Internet of Things in your franchise?

Everyone seems to be talking about the "Internet of Things," or IOT, but what does that have to do with restaurants?

Who's winning the fast casual pizza game?

The fast casual pizzeria craze shows no signs of ebbing.

LeBron 'Ron' James working at Blaze Pizza?

Meet the newest Blaze Pizza employee, "Ron."

At the Summit: How to create a franchise-friendly supply chain

The supply chain is often the thorn in the side of franchisors, especially those that have brands spread nationwide or globally.

Wingstop, Pizza Hut, Cici's Pizza execs debate importance of mobile apps

The customer experience at a restaurant is paramount to a restaurant's success. Mobile apps have become increasingly part of that experience, but how important are they?

Slapfish CEO urges Summit attendees to 'make your most annoying customer your best friend'

Slapfish founder Andrew Gruel responds to approximately 30 online reviews daily about his company — regardless of whether they are positive or negative. He believes that strong social media management can reap tremendous benefits and create a stronger base of customers.

The latest and greatest in mobile marketing

When the first mobile ad was launched in 1997, who would have guessed that nearly 20 years later, mobile ad spending would be forecasted to surpass desktop ad spending?

To be or not to be: Top 3 things pizza operators should never do

Knowing what needs to be done is important. Knowing what should never be done could be critical.

Google goes "hands free" with mobile payments

The company is testing what it calls a 'Hands Free' app that enables users to make and confirm purchases without a payment card or mobile wallet.

The Pizza ATM: Gimmick or marketing genius?

Although it's not yet in America, the Pizza ATM has been producing and dispensing pizzas in Europe for the past 13 years. Its owner has set it sights on launching, this year, in the United States.

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Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.

NEWS