Everything Restaurants Need to Know About Digital Marketing

This free guide is packed with 50+ pages that covers all aspects of digital marketing and is a wealth of knowledge for any restaurant owner or operator.

Type: White Paper

Sponsor: Turnstyle Solutions




5 Things Marketing Can do to Improve the Overall In-Store Experience

Customer experience is huge in the restaurant industry. It’s the number one reason (besides great food) that a customer will make a return trip.

Type: White Paper

Sponsor: WAND Corporation




SAMSUNG NBA SUMMER LEAGUE 2016: UPPING THE FAN EXPERIENCE WITH INTERACTIVE DIGITAL DISPLAYS & CONTENT

Interactive experiences, as those provided by EMBED DIGITAL at the NBA Samsung Summer League and Adidas Uprising Summer Championship, are transforming fan engagement and experiences by giving onlookers on-demand access to information and creating emotional stimulation throughout the game.

Type: Case Study

Sponsor: Embed Digital


See More »

FEATURES


6 tips to get the most from your restaurant signage (Part 2)

Graphics and signage can make a significant difference to a restaurant’s connection with its customers. To that end then, we provide six tips on how to approach that topic to get the best results for your business.

Tips for driving customer loyalty in the restaurant industry

Geoff Smith, CMO of CrowdTwist, provides insight on the benefits of multichannel loyalty programs.

College kids still love fast food, but they're pickier than ever

Today's coeds have high expectations for even the fastest food that they order.

Part 2: The pain and the glory of getting REAL

Restaurateurs who seek REAL certification say it’s a tough and sometimes painful process. But they are quick to add that it can end up paying off big for a restaurant brand.

Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Baron Concors, Pizza Hut global chief digital officer, said the “focus on mobile is a focus on customer,” and that retailers must turn their mindset to becoming students of human behavior.

Online or offline: Ways your restaurant can tap into Pokemon Go craze

In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and everywhere else, attempting to catch Pokemon in just about every nook...

5 great ways paid social ads can equal more restaurant reviews

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use paid social promotion to win reviews, making the most of the ad dollars you spend on Facebook, Instagram and Twitter.

5 questions for diners making the digital switch

As we cruise through 2016, with nearly 80 percent smartphone adoption, there is little debate: A restaurant brand's digital program is now of paramount importance. With restaurants enjoying higher average ticket size and increased visit frequency due to digital ordering...

Would you like some kimchi in your burrito, sir? A look at Taco Bell's innovation process

The public relations folks at Yum! Brands recently took a moment to give us a peek inside their menu innovation process.

The true effects of food photos: part 1

Back in the 1800s when photography was first invented, it would have been hard to imagine people using the technology to document lunch. As restaurants are quickly discovering, however, food photography is not something to be dismissed as a passing fad.

Learning from the best and the worst restaurant apps

Nearly half of the top 100 restaurant chains don't have a native app, even though consumers expect one. Gleaning wisdom from over 1 million app reviews has revealed some interesting lessons and principles, from both the well-done apps to the mobile flops.

Historic 1st FAA-approved food delivery? Of course, it's a Slurpee and a doughnut

Just how long do we have before these autonomous flying delivery trucks fill our skies like a perpetual "day of the locusts"?

Why your app isn't appealing to your customer base

Not all apps are created equal, and consumers don't have the patience to wait while you to get it right.

Early bird gets the worm: Top 5 reasons to meet us in Cali for Fast Cas Exec Summit

Although our 11th annual Fast Casual Executive Summit isn't until Oct. 9-11, you can get in at $595 as opposed to the regular price of $795 if you register by Friday. If that's not enough incentive to join us in sunny California for the summit, below are top five reasons you need to put his amazing event on your calendar.

3 steps to cutting 1 huge expense

Legal hacks of credit card fees may seem complicated at first, but once understanding the three basic components of payment processing statements, they become as easy as swiping the card.

See More »

Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.

NEWS