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From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
Brick-and-mortar retailers and restaurants must find ways to bring “social proof” to their stores and technology may be the way to do it.
Taco Bell is testing test beer, wine, and “mixed alcohol freezes” this summer in a redesigned store format.
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
Online ordering, and mobile ordering in particular, is no longer simply a nice add-on for consumers,it's an expectation.
Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.
Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.
Instead of exhausting yourself trying to change customer behavior, take the necessary steps to minimize the distractions cell phones can present.
A majority -- 88 percent -- of restaurant patrons indicate a preference for self-service technology at their table, while 12 percent indicated a preference for a kiosk upon arrival.
It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel like it’s not worth trying.
Customers and investors prefer innovation and quality over short wait times.
Nimbleness, dynamic customer relationships, customization and millennial insights are all key to brand success, says FOCUS Brands CEO Steve DeSutter.
Restaurants can become victims of their own success when high volume slows down service. Check out these tips for satisfying the need for speed.
Lean on your supply chain partners to innovate for you; they have resources and answers.
The technology and food experience are now weighted equally in the eyes of the consumer, some experts say.
Recent partnerships and service launches show that consumers want convenience and are willing to pay for it.
Loyal guests don’t just randomly happen: they are cultivated through good food and great experiences.
If mobile websites included a click-to-order button that routed customers to a geolocation API, the brands' mobile experiences would be better suited to handle each query.
'How to Profit from ATMs: A Guide for Retailers and Restaurateurs' delivers 40 pages packed with essential information about the business of owning, operating and earning revenue from ATMs.
Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.