ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

ICXSummit: How to bring 'social proof' into your brick-and-mortar locations

Brick-and-mortar retailers and restaurants must find ways to bring “social proof” to their stores and technology may be the way to do it.

Taco Bell testing alcohol, redesign: Is it rebranding as fast casual?

Taco Bell is testing test beer, wine, and “mixed alcohol freezes” this summer in a redesigned store format.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Get a Bigger Piece of the Pie [infographic]

Online ordering, and mobile ordering in particular, is no longer simply a nice add-on for consumers,it's an expectation.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Weaving a loyal web: 3 steps to integrate social into loyalty marketing

Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.

Building genuine customer engagement in an Instagram world

Instead of exhausting yourself trying to change customer behavior, take the necessary steps to minimize the distractions cell phones can present.

What to consider when implementing a restaurant kiosk

A majority -- 88 percent -- of restaurant patrons indicate a preference for self-service technology at their table, while 12 percent indicated a preference for a kiosk upon arrival.

How to choose the best rewards for your loyalty program

It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel like it’s not worth trying.

Debunking McDonald's service time criticism

Customers and investors prefer innovation and quality over short wait times.

Four ways the game has changed for restaurant brands

Nimbleness, dynamic customer relationships, customization and millennial insights are all key to brand success, says FOCUS Brands CEO Steve DeSutter.

Nine keys for driving speed of service

Restaurants can become victims of their own success when high volume slows down service. Check out these tips for satisfying the need for speed.

Deliver more than food; deliver an experience

Lean on your supply chain partners to innovate for you; they have resources and answers.

How technology is personalizing the customer experience

The technology and food experience are now weighted equally in the eyes of the consumer, some experts say.

Uber's move into foodservice showcases importance of convenience

Recent partnerships and service launches show that consumers want convenience and are willing to pay for it.

How to cultivate a loyal guest at your restaurant

Loyal guests don’t just randomly happen: they are cultivated through good food and great experiences.

Report: Restaurant mobile websites slow to load digital orders

If mobile websites included a click-to-order button that routed customers to a geolocation API, the brands' mobile experiences would be better suited to handle each query.

New guide caters to restaurateurs, retailers looking to boost income with ATMs

'How to Profit from ATMs: A Guide for Retailers and Restaurateurs' delivers 40 pages packed with essential information about the business of owning, operating and earning revenue from ATMs.

Three ways restaurants can be smarter with local schools

Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.

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