Upselling customers and getting the most out of advanced messaging

When your phone line is busy, or your staff too busy to do more than take orders, you will miss out on opportunities to upsell customers.

The one left off the list: hourly employees' influence on consumer decisions

While trend lists may not identify employees as a critical factor, the quality of a restaurant's front-line staff has a significant influence on the features that make a QSR stand out.

Want to Facebook? What are you waiting for

Ninety five percent. That’s right, 95% of all consumers are on Facebook, according to our latest research findings across both North America and the UK. We asked more than 12,000 consumers from all age and income groups to tell us about their social media usage last month.

Restaurants add multicultural training as minority populations grow

In the age of social media, companies should have immediate crisis plans and proactive training programs. 

Use online guest feedback to motivate, engage employees

Use guest feedback to build a distinctive customer experience that will drive retention, loyalty and sustainable business performance.

Tips on creating a kid-friendly restaurant

Embrace efforts that go the "extra mile" for kids, such as adding a step stool in the bathroom to encourage independence.

Don't you know it's time to get on board ... the cross-train

Cross training allows your business to function with a lean staff, without that constant fear of being caught understaffed.

Small details create frequent patrons

Look at any costs of doing something a little extra for your guests as part of your marketing program.

Bistro offerings complement hospital's mission of health and wellness

The Colorado Center's mission is to promote health and prevent disease by reducing obesity and the rates of weight-related chronic diseases, and this new concept fits that mission.

Study focuses on how to build loyalty among Hispanic consumers

Hispanics are more likely to visit a restaurant with friends and family than the general population.

5 ways mobile-based loyalty programs will grow your business

Mobile-based loyalty programs allow you to connect with your customers anytime through text messaging so you can send instant incentives, which can stimulate sales when you need it most.

Three things you need to know about Facebook Timeline for brands

The new layout allows brands to interact privately with customers and stay updated on page data.

Waking up at 40,000 feet

Targeting young people online seems logical but older Americans have embraced technology, too, and want the benefits and ease of new devices and services.

Clothes can make the employee

Earlier this month I ran across an article in Freakonomics referencing a study that showed "wearing a white lab coat — a piece of clothing associated with care and attentiveness — improved performance on tests requiring close and sustained attention."...

Commentary: Kentucky chains rush to get out Final Four promotions

Louisville vs. Kentucky game leads to discounts for Papa John's, BoomBozz customers.

Social media: A necessary evil?

Market Force just completed a consumer study of social media usage. Not surprisingly, every year we've looked at usage we've seen the numbers going up.

Four tips for a successful Facebook page

Always respond to fans - whether they post a positive or negative comment about your brand.

Nutritional kiosks move into the spotlight

Impending menu labeling laws have some operators considering in-store technology.

Domino's UK's digital marketing efforts offer plenty of intrigue

Wanna take a page from a business that is doing progressive marketing right? Check out Domino's UK. That team keeps turning out one cool promo after another, incorporating digital signage, social media, augmented reality, mobile ...

Turning social media mentions into best-in-class business insight

Operators must understand the difference between marketing and operational insights from online feedback before they can use that information to their advantage.

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