Facebook ordering integration on the rise at restaurants

Benefits include speed, consumer convenience and upselling capabilities.

Health and wellness consumer drivers

Consumer drivers, health trends, consumer disconnects and flavor trends lead to a focused health and wellness strategy development.

Linking social media to loyalty programs can even the playing field

How one small chain changed the anonymous Twitterverse into a ripe platform from which to harvest one-to-one digital customer relationships.

Restaurant customer purchases impacted by informative apps

While entertainment-based apps help create a brand's personality, informative apps can benefit both the consumer and the operator.

5 ways to achieve brand relevance

Form partnerships with like-minded individuals and integrate the brand with its community, employees and partners.

Best practices for foodservice operators focus on the basics

Foodservice expert Jim Sullivan looks at how to maximize performance by taking care of the basics.

Waking up to late night

As QSR and casual dining segments increase their late-night business, fast casual remains absent in this growing space.

3 tips for creating an effective mobile website

Mobile website visitors are in a rush; make sure all of the information they need is easily and quickly accessible.

Smaller chains need mobile, too

As consumers become more comfortable with mobile payments, restaurant owners are looking for inexpensive ways to provide them.

Using social media conversations to foster brand awareness

Most online conversations are positive; however customer service is an easy point of contention.

New mover marketing programs establish customer loyalty

Even as digital efforts grow, many operators experiencing high response rates with targeted marketing packages.

Commentary: How to avoid losing customers' interest

The whole idea of 'best practices' is to repeat success; however people are fickle and if they've seen it before, it will be less effective.

Restaurants leverage football season for new promotions

Television campaigns pick up and new themed products roll out.

Tools for foodservice social media campaigns

A social media expert reviews lessons learned from the Foodservice Social Media Universe event.

Pass the baked potatoes

Will NYC's ban on large sodas lead to more regulations against the restaurant industry?

How Plink works: A Q&A with CEO Peter Vogel

At this year's Retail Customer Experience Executive Summit, attendees got to spend some time with Peter Vogel, CEO of Plink, a platform that allows shoppers to earn points and rewards by dining and shopping offline. Brands that have tested Plink...

Chuck E. Cheese taps 'mom bloggers' as brand advocates

Effort is part of the brand's marketing transition to shift message toward parents.

Commentary: How to build customer demand counter-intuitively

By limiting capacity, while maintaining good quality and service, operators can assure that demand remains high.

Wisconsin's Toppers Pizza aims for 500 stores by 2020

CEO discusses expansion into new markets, brand differentiating.

Commentary: 5 ways to deal with negative online reviews

Negative online reviews don't have to kill a restaurant's reputation.

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