5 great ways paid social ads can equal more restaurant reviews

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use paid social promotion to win reviews, making the most of the ad dollars you spend on Facebook, Instagram and Twitter.

5 questions for diners making the digital switch

As we cruise through 2016, with nearly 80 percent smartphone adoption, there is little debate: A restaurant brand's digital program is now of paramount importance. With restaurants enjoying higher average ticket size and increased visit frequency due to digital ordering...

Would you like some kimchi in your burrito, sir? A look at Taco Bell's innovation process

The public relations folks at Yum! Brands recently took a moment to give us a peek inside their menu innovation process.

The true effects of food photos: part 1

Back in the 1800s when photography was first invented, it would have been hard to imagine people using the technology to document lunch. As restaurants are quickly discovering, however, food photography is not something to be dismissed as a passing fad.

Learning from the best and the worst restaurant apps

Nearly half of the top 100 restaurant chains don't have a native app, even though consumers expect one. Gleaning wisdom from over 1 million app reviews has revealed some interesting lessons and principles, from both the well-done apps to the mobile flops.

Historic 1st FAA-approved food delivery? Of course, it's a Slurpee and a doughnut

Just how long do we have before these autonomous flying delivery trucks fill our skies like a perpetual "day of the locusts"?

Why your app isn't appealing to your customer base

Not all apps are created equal, and consumers don't have the patience to wait while you to get it right.

Early bird gets the worm: Top 5 reasons to meet us in Cali for Fast Cas Exec Summit

Although our 11th annual Fast Casual Executive Summit isn't until Oct. 9-11, you can get in at $595 as opposed to the regular price of $795 if you register by Friday. If that's not enough incentive to join us in sunny California for the summit, below are top five reasons you need to put his amazing event on your calendar.

3 steps to cutting 1 huge expense

Legal hacks of credit card fees may seem complicated at first, but once understanding the three basic components of payment processing statements, they become as easy as swiping the card.

Amazon "primes" the pump to play major role in restaurant delivery

It's called Prime Day and Amazon clearly sees it as a prime opportunity to make a major entry into the restaurant delivery business.

Video: Retailers dive into technology at Interactive Customer Experience Summit

The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.

The start-up and the old-timer: A tale of 2 pizza chains

Longtime pizza chain, Hungry Howie's and relative newcomer, MidiCi, take very different approaches to the category but still have something very fundamental in common.

Check out highlights from ICX Summit in Dallas

The 2016 Interactive Customer Experience Summit featured almost three days of education, networking and tours.

Americans have lots of new-found love for fast food, but still smitten with full-service

Americans are feeling the love a little more these days for fast food, according to this year's customer satisfaction survey and index for the food service industry. But, as a nation, our true love is still heading out to a full-service restaurant for a meal.

Restaurant industry tentatively embraces emerging mobile technology

Mobile Payments Today Editor Will Hernandez went to the National Restaurant Association Show for the first time to get a look at how restaurants are connecting with the connected consumer.

Persona Pizza Chef wins big again with house-made desserts

Persona Pizza may be small now as a chain, but its chef and co-founder has big plans and even bigger passion for his product.

Why your loyalty program is failing and how to fix it (Part 3)

By harnessing the power of smart loyalty and letting customers control their own experience, brands can create a superior consumer journey.

Subway, Dunkin' and Pizza Hut are big winners in Harris Poll study

The annual Harris Poll EquiTrends Restaurant Brands of the Year have been named as the result of the massive survey of Americans and restaurant preferences.

3 steps to make third-party ordering work for your restaurant

Third-party sites generate sales — and often new customers — so they don't want to shut off the tap. But they're pulling their hair out over the transaction fees, the labor costs and the loss of control over the customer experience.

Are your diners a little lost?

A new poll finds there's a lot of confusion out in America's restaurant dining rooms about just what those menu items really are.

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