ICX Symposium: Buying into retail's emotional economy

The ICX Symposium in Atlanta later this month will feature a session featuring two executives from MaxMedia addressing retail's emotional economy. ICX Association Executive Director Scott Slucher interviewed the duo about the emotional truths of customer engagement.

Ask the experts: Have digital menu boards reached critical mass?

Digital signage is becoming increasingly common in both quick service and fast casual restaurants, so for this month's "Ask the experts" feature, we asked Jeff Pinc, director of food services for Panasonic, 'Have digital menu boards reached critical mass?'

How outdoor seating can increase your revenues by 30%

What is it about outdoor seating that has such a large effect on your customer base? There are many factors involved, most of which revolve around comfort.

Unique toppings: Do they work only as LTOs?

Just as hamburger lovers can create their own burger masterpieces using their choice of toppings, pizza lovers are doing the same. Limited-time-only toppings give pizzerias a chance to go from LTO to full-time on the menu.

Pizza driving restaurant industry into digital revolution

Pizza leads all other restaurant industry segments in digital ordering adoption, but the digital ordering and delivery landscape is in the early stages of a major evolution.

Pizza-by-the-slice: A reaction to the hyper-competitive pizza market

With ludicrous competition in the pizza industry — 73,000-plus unique U.S. pizza stores fight for more than $38 billion in annual sales — operators need to execute on any competitive advantage they can find, and quickly.

Why giving back should be part of your business strategy

There are "dos" and "don’ts" to most any effort, including charitable giving or involvement by restaurants.

How location-based marketing helped Cousins Subs increase sales

The chain increased app downloads by 42 percent, increased mobile ordering traffic by 63 percent, and increased limited-time-only sales online and in-store for all locations by 19 percent compared to 2014.

How one restaurant became ‘EMV ready’

With the help of ShopKeep, an independent quick serve sandwich shop in Seaside, Oregon, is ready for the EMV changeover.

CONNECT: The current state of mobile wallets and mobile ordering

A recent panel at Networld Media Group's CONNECT Mobile Innovation Summit attempted to clarify today’s mobile payments market, which is becoming an increasingly difficult task when you consider the options available to merchants.

CONNECT: Does your mobile experience offer 3 crucial things?

Three components are necessary for a successful mobile experience.

Does your menu reflect this year's top menu change?

Nancy Kruse, a restaurant menu analyst, shared information about restaurant change during the webinar, “Menus 2015: Turning Trends Into Money Makers.”

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

ICXSummit: How to bring 'social proof' into your brick-and-mortar locations

Brick-and-mortar retailers and restaurants must find ways to bring “social proof” to their stores and technology may be the way to do it.

Taco Bell testing alcohol, redesign: Is it rebranding as fast casual?

Taco Bell is testing test beer, wine, and “mixed alcohol freezes” this summer in a redesigned store format.

Using mobile to create a personalized guest experience

Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Get a Bigger Piece of the Pie [infographic]

Online ordering, and mobile ordering in particular, is no longer simply a nice add-on for consumers,it's an expectation.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Weaving a loyal web: 3 steps to integrate social into loyalty marketing

Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.

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