- WHITE PAPERS
Chuck E. Cheese's teamed up with Reel FX for its Oculus Rift virtual reality content.
An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.
Those who rate their experience a 5 out of 5 on satisfaction are eight times more likely to recommend the restaurant than those who rated it a 4 out of 5.
Carryout concepts are in step with consumers' time-pressed demands and startup costs are lower than traditional units.
Pizza concepts have added variety and have stepped up their quality of ingredients, CEO says.
Customers spend 15-20 percent more when they order online, so reward them for Web orders.
Most Americans now own a smartphone and are using them to shop and eat out.
Mystery shoppers provide a different level of feedback than customers; don't discount either channel.
If used right, gamification can foster greater efficiency and an overall improved customer experience.
The 15-unit brand wanted many of the same features the big chains offer, as consumers have come to expect them.
With new customers, you get one chance to make a good impression and get them to come back frequently.
The 18-unit concept stocks and staffs in preparation of the one-day event, which nets a 300-percent sales jump.
The self-professed "mobile geek" co-founded Vibes before text messaging was even possible in the U.S.
Denying that it happened is wrong; take responsibility.
Unexpected visits by the manager and/or owner may set the tone on performance expectations.
The new technology allows customers to order, pay and play games via a touchscreen tabletop.
Is your restaurant ready to take advantage of guests new relationship with their smartphones?
New report sheds light on the increasing influence of mobile ads on limited-service restaurant consumers.
To sell more restaurant catering, you have to solve your customers' problems; the experience needs to be seamless.
Showing customers your ingredients and preparation processes provides a better connection with them, experts say.