Mobile websites made easy – tips and tricks for restaurant operators

62 percent of consumers are less likely to choose a restaurant if they can't read the menu on a mobile device

FCES panel: Ready or not, mobile payments are coming

Mobile payments provide the ability to more personally interact with your guests, and gain more data about their habits.

How to get a customer to come back to your restaurant

The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.

3 tips for responding to Yelp reviews

Sending a private message is like sending a personal email and is best used to thank patrons for writing a positive review.

Fun and games: Why restaurant customers respond to gamification apps

Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.

Delivering more than pizza

With the holidays around the corner, think creatively about using delivery to achieve something great.

How tablets are changing the dining experience

Tableside tablet developers recently reported a month-to-month growth rate of 35 percent in adoption by restaurants.

Do you know your customer loyalty quotient?

Customers buy 20 percent more product and also accelerate purchase frequency by 20 percent when motivated by a reward.

CFO: Domino's digital channels enhance brand, loyalty

Data from digital platforms allows brands to create more targeted promotions based on customers' behavior and history.

Papa Murphy's prototype created to redefine Take 'N Bake

Digital menu boards are a key design feature in the brand's new store design.

How negative word-of-mouth marketing can help your brand

Negative comments indicate brand passion that can be turned into engagement.

5 things wrong with your mobile website

It will make a huge impact if you convert your menu out of the pdf format on your mobile site.

Back to school – Back to basics

It is cheaper to sell more to current customers than find new ones, motivate them.

How Top That! won over the Millennial crowd

Customizable food, mobile and social marketing techniques are attracting the 18- to- 30-year-old crowd to the brand.

Old Chicago VP: Customers now expect digital loyalty programs

Brands will move from out-discounting each other to focusing on value and experience.

How your restaurant can leverage social proof

Always respond to social media comments; engaging with your customers online encourages more comments and likes.

Commentary: Pizzerias need customer feedback to earn market share

Corporate and franchisee teams should turn to social intelligence to examine their brand reputation and operational performance by location.

Millennials want brands to be 'useful,' 'disruptive'

It's not enough to just have functional and emotional products anymore; consumers want to participate.

Expert panelists: Service trumps product, price and promotion

In a faster-paced, mobile, customer-dominated, global economy, service and experience become priorities.

Consumers responding favorably to Domino's technology investments

The company achieved nearly 7 percent same-store sales growth without any product introductions during the quarter.

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