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It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel like it’s not worth trying.
Customers and investors prefer innovation and quality over short wait times.
Nimbleness, dynamic customer relationships, customization and millennial insights are all key to brand success, says FOCUS Brands CEO Steve DeSutter.
Restaurants can become victims of their own success when high volume slows down service. Check out these tips for satisfying the need for speed.
Lean on your supply chain partners to innovate for you; they have resources and answers.
The technology and food experience are now weighted equally in the eyes of the consumer, some experts say.
Recent partnerships and service launches show that consumers want convenience and are willing to pay for it.
Loyal guests don’t just randomly happen: they are cultivated through good food and great experiences.
If mobile websites included a click-to-order button that routed customers to a geolocation API, the brands' mobile experiences would be better suited to handle each query.
'How to Profit from ATMs: A Guide for Retailers and Restaurateurs' delivers 40 pages packed with essential information about the business of owning, operating and earning revenue from ATMs.
Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.
Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.
A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.
Partnering with a delivery service frees up restaurant owners to focus on food and experience while still expanding their customer base.
Order-ahead solutions, like mobile/online ordering, are boosting restaurants' average checks by 15-plus percent.
The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when you have disinterested employees, no one is there to protect your brand. Digital signage mitigates the impact of undertrained or overwhelmed front line employees.
With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.
Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.
Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.
When an idea comes along like UBER or OpenTable, you have to challenge the status quo and create a better way to serve the customer.