- WHITE PAPERS
Most Americans now own a smartphone and are using them to shop and eat out.
Mystery shoppers provide a different level of feedback than customers; don't discount either channel.
If used right, gamification can foster greater efficiency and an overall improved customer experience.
The 15-unit brand wanted many of the same features the big chains offer, as consumers have come to expect them.
With new customers, you get one chance to make a good impression and get them to come back frequently.
The 18-unit concept stocks and staffs in preparation of the one-day event, which nets a 300-percent sales jump.
The self-professed "mobile geek" co-founded Vibes before text messaging was even possible in the U.S.
Denying that it happened is wrong; take responsibility.
Unexpected visits by the manager and/or owner may set the tone on performance expectations.
The new technology allows customers to order, pay and play games via a touchscreen tabletop.
Is your restaurant ready to take advantage of guests new relationship with their smartphones?
New report sheds light on the increasing influence of mobile ads on limited-service restaurant consumers.
To sell more restaurant catering, you have to solve your customers' problems; the experience needs to be seamless.
Showing customers your ingredients and preparation processes provides a better connection with them, experts say.
Scott Anthony incentivizes his employees to spread the word about his pizzeria.
Cameron Mitchell says if associates are valued, they will take better care of the customers.
Mobile innovations continue to grow at a staggering pace and to win the game, your brand's mobile app is going to need more than just a menu, nutritional information and restaurant locations.
Take control by responding to complaints with compassion and addressing issues at the store level.
Seventy-two percent of consumers feel that online promotions or emails they receive don't speak to their interests.
Easy Order will be available to consumers in mid-2014 and will be available on more than 1 million Ford vehicles.