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Start with a small menu and as you grow and learn what your customers are demanding, find a happy medium with menu size and what your kitchen can deliver.
Every restaurant operator today has customers asking for catering services; saying no to customers is never an option for any growing venture.
If a customer can't find your restaurant, they aren't going to eat there — make all of your contact info visible on every page, and that includes phone and full address.
Equipment innovation is innovative when it solves a technical problem and adds shareholder value.
To be most effective, communications have to be ongoing and not limited to when a customer dines.
Some experts predict mobile payments to reach critical mass in three to five years.
Does having a secret menu make sense? The answer is, possibly.
Mobile is a growing channel that pushes promotions and specials, provides better service and offers payment options.
Chains have been handing out food to victims and first responders, as well as directing their social fan base to relief organizations.
For frozen treat brands, developing a catering and off-premise consumer experience provides an opportunity to weatherproof the concept.
Since most foreign tourists won't have access to a PC during their trip, it's critical to offer mobile-based feedback mechanisms featuring short, multi-language surveys.
Kiosks in college dorms incentivize students by offering $1 off if they order there rather than via computer or phone.
Creating more connections with managers, employees and franchise owners who work with customers on a regular basis will inject new perspective into the innovation process that are rooted in observations and experience.
Showcase your featured specials right on your homepage to draw first-time visitors in and build excitement around your limited-time offering.
Creating brand fans out of Millennials -- consumers ages 18 to 34 -- is key for every restaurant's success.
The big pizza players are taking share away from regionals and independents because of their technology advantage.
Customers have changed in ways that will profoundly impact how you deal with them.
Legendary basketball coach John Wooden used to ingrain the fundamentals in his players' heads. He'd teach grown men how to tie their shoes before they'd even take the practice court. "The player who learned the fundamentals of basketball is going to have a much better chance of succeeding," he once said.
The brand's new Crisp Baked Wings have generated 40 percent more sales than its previous coated wings.
Complaints can represent an opportunity for QSRs and fast casuals to bake social media deeper into the fabric of their organization and become more nimble.