- WHITE PAPERS
Some experts predict mobile payments to reach critical mass in three to five years.
Does having a secret menu make sense? The answer is, possibly.
Mobile is a growing channel that pushes promotions and specials, provides better service and offers payment options.
Chains have been handing out food to victims and first responders, as well as directing their social fan base to relief organizations.
For frozen treat brands, developing a catering and off-premise consumer experience provides an opportunity to weatherproof the concept.
Since most foreign tourists won't have access to a PC during their trip, it's critical to offer mobile-based feedback mechanisms featuring short, multi-language surveys.
Kiosks in college dorms incentivize students by offering $1 off if they order there rather than via computer or phone.
Creating more connections with managers, employees and franchise owners who work with customers on a regular basis will inject new perspective into the innovation process that are rooted in observations and experience.
Showcase your featured specials right on your homepage to draw first-time visitors in and build excitement around your limited-time offering.
Creating brand fans out of Millennials -- consumers ages 18 to 34 -- is key for every restaurant's success.
The big pizza players are taking share away from regionals and independents because of their technology advantage.
Customers have changed in ways that will profoundly impact how you deal with them.
Legendary basketball coach John Wooden used to ingrain the fundamentals in his players' heads. He'd teach grown men how to tie their shoes before they'd even take the practice court. "The player who learned the fundamentals of basketball is going to have a much better chance of succeeding," he once said.
The brand's new Crisp Baked Wings have generated 40 percent more sales than its previous coated wings.
Complaints can represent an opportunity for QSRs and fast casuals to bake social media deeper into the fabric of their organization and become more nimble.
By finding the right equipment, the brand has combined individualized, customized and fast.
Restaurants are interested in adoption for a variety of purposes, including running their point-of-sale system in store, implementing self-serve ordering stations, and promoting loyalty program sign ups.
The take-and-bake pizza chain ranked high for check and payment handling, cleanliness, order accuracy, value, convenience and takeout attributes and more.
Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so it's a good idea to be active on at least a few social networks.
Philanthropy takes time and patience, but the benefits are tangible for a brand.