How to grow catering sales starting tomorrow

Takeout, dine-in, curbside and catering are all very different products and services and your customers will come for each of these reasons if you do a good job at designing the experiences.

Fine tuning your mobile marketing plan

With almost 50 percent of all searches for restaurants being done by mobile devices, a mobile marketing strategy is no longer just a good idea, but a means for future survival.

How one restaurant brand uses digital menu boards to engage guests

With its new solution, Boloco guests can play games while they wait for their food.

The 5 rules of opt-in marketing

By Jitendra Gupta, CEO of Punchh On Nov. 14, a U.S.

Q&A: The evolution of online ordering

NetWaiter's co-founder discusses how online ordering has changed from a convenient operational tool to a marketing asset.

Five tech tools to help treat every customer like a VIP

Most technologies can help you give exceptional customer service without extraordinary effort.

Facebook ordering integration on the rise at restaurants

Benefits include speed, consumer convenience and upselling capabilities.

Health and wellness consumer drivers

Consumer drivers, health trends, consumer disconnects and flavor trends lead to a focused health and wellness strategy development.

Linking social media to loyalty programs can even the playing field

How one small chain changed the anonymous Twitterverse into a ripe platform from which to harvest one-to-one digital customer relationships.

Restaurant customer purchases impacted by informative apps

While entertainment-based apps help create a brand's personality, informative apps can benefit both the consumer and the operator.

5 ways to achieve brand relevance

Form partnerships with like-minded individuals and integrate the brand with its community, employees and partners.

Best practices for foodservice operators focus on the basics

Foodservice expert Jim Sullivan looks at how to maximize performance by taking care of the basics.

Waking up to late night

As QSR and casual dining segments increase their late-night business, fast casual remains absent in this growing space.

3 tips for creating an effective mobile website

Mobile website visitors are in a rush; make sure all of the information they need is easily and quickly accessible.

Smaller chains need mobile, too

As consumers become more comfortable with mobile payments, restaurant owners are looking for inexpensive ways to provide them.

Using social media conversations to foster brand awareness

Most online conversations are positive; however customer service is an easy point of contention.

New mover marketing programs establish customer loyalty

Even as digital efforts grow, many operators experiencing high response rates with targeted marketing packages.

Commentary: How to avoid losing customers' interest

The whole idea of 'best practices' is to repeat success; however people are fickle and if they've seen it before, it will be less effective.

Restaurants leverage football season for new promotions

Television campaigns pick up and new themed products roll out.

Tools for foodservice social media campaigns

A social media expert reviews lessons learned from the Foodservice Social Media Universe event.

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