- WHITE PAPERS
Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.
A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.
Partnering with a delivery service frees up restaurant owners to focus on food and experience while still expanding their customer base.
Order-ahead solutions, like mobile/online ordering, are boosting restaurants' average checks by 15-plus percent.
The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when you have disinterested employees, no one is there to protect your brand. Digital signage mitigates the impact of undertrained or overwhelmed front line employees.
With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.
Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.
Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.
When an idea comes along like UBER or OpenTable, you have to challenge the status quo and create a better way to serve the customer.
With the concept, the company has increased two stores' business by about 15 percent without adding much labor.
Mobile is now the dominant channel of Pizza Hut's digital business, growing more than 4,000 percent in the last three years.
Exceeding expectations on food taste is the best way to assure a great experience across generations.
Colombian-based Wingz's customers require an electronic key to gain access to its restaurants.
Experts don't believe BLE should be a replacement for current emerging technologies such as NFC or EMV, but rather complement the in-restaurant experience.
The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.
Customers are now much more likely to make a comment about your business via social media where they can either gloat or vent their frustrations to an audience, so enable them.
Seventy-nine percent of consumers trust online reviews as much as personal recommendations.
A robust mobile platform can help brands create a faster, frictionless relationship with consumers.
Using self-service kiosks will provide the chain with customer data to enable more personal engagement and purchasing suggestions.
Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.