Tips, advice on preparing the brand for unit expansion


Brand unit and location growth requires capital and resources, but there are some other critical aspects as well, according to several successful franchise and restaurant leaders.


Navigating the crossover: Fast casualization of the restaurant industry

Switching into fast casual dining requires more than getting food to the table quicker. It demands new strategies from menu decisions to customer experience elements.

The perfect pitch: 3 restaurant concepts

Entrepreneurs from Burgers n’ Fries Forever, Sweet Lorraine’s Fabulous Mac n’ Cheez and Pincho Factory pitched concepts to a panel of distinguished investors and consultants who provided professional advice.

Building the brand culture: It’s all about empowering employees

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

Going beyond the discount with new approaches to spur brand loyalty

Fast casual operators want to reward guests with more than food. There are new loyalty program trends to attract new customers, boost revenues and provide memorable experiences for guests.

Email marketing is far from a dead marketing tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

FCES15: Stay on trend with the latest food trends

Tastes and trends in food change and evolve rapidly. What may have been an innovative concept last year may be exactly the wrong one now.

FCES15: The changing course of consumer behavior

Consumers of all kinds have a nearly endless array of options from which to choose, whether they're purchasing furniture, cars, housewares, or any good or service. The same holds true for where they spend their money when dining out.

FCES15: The evolution of restaurant technology

There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no signs of that evolution of technology use slowing, including in the fast casual restaurant industry.

FCES15: Top 10 PR do's (and a few don'ts)

"Whatever I present to you is my PR moment," Nick Powills, CEO of No Limit Agency, said in opening his session at the Fast Casual Executive Summit in Miami.

FCES15: Beverage smarts: What’s on trend

Beverages are an important aspect of the consumer dining experience and play a critical part of a restaurant’s branding efforts. Being on trend is key to success, say experts.

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Latest SpenDifference study to forecast 2015 restaurant menu prices

Participants will be entered in a drawing to win a $100 Amazon gift card and will receive a complimentary copy of the findings.

Heartland Payment Systems hosting CEO roundtable at Fast Casual Exec Summit

A quartet of C-suite executives from the fast casual segment will participate in a roundtable Oct. 14 in Denver as part of the annual Fast Casual Executive Summit.

Marriott exec to share insights on hotel chain's fast casual concept

Lon Southerland, senior director, global food and beverage for Marriott International, will keynote the ninth annual Fast Casual Executive Summit, Oct. 12-14 in Denver. During his keynote, Southerland will describe how and why he chose to break from the standard...

Does your dine-in experience put guests in control?

Whether it's choosing fries or apples with their burgers or the music playing in the restaurant, guests want to be in charge of everything these days. That trend is why this year's Fast Casual Executive Summit is dedicating a session...

Operators to learn about word-of-mouth marketing in the 'social age'

Attendees of the Fast Casual Exec Summit will learn how to inspire customers to "talk up" their brands via social media.

Time compression under Summit microscope

On Sept. 18 and 19, more than 70 fast-casual executives and industry representatives will descend upon the Hotel Palomar in Dallas to attend the 2007 Fast Casual Executive Summit.

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