- WHITE PAPERS
We live in a social media world and nowhere is that more clear than in the restaurant industry. Pictures of food are ubiquitous, dominating photo-driven networks like Instagram and Pinterest and prominent across mainstays Facebook and Twitter.
Marketers have been touting the benefits of digital marketing for years, but motivating franchisees to carve out time to learn the ropes can be difficult.
The fast casual pizzeria craze shows no signs of ebbing.
Meet the newest Blaze Pizza employee, "Ron."
The supply chain is often the thorn in the side of franchisors, especially those that have brands spread nationwide or globally.
The customer experience at a restaurant is paramount to a restaurant's success. Mobile apps have become increasingly part of that experience, but how important are they?
Slapfish founder Andrew Gruel responds to approximately 30 online reviews daily about his company — regardless of whether they are positive or negative. He believes that strong social media management can reap tremendous benefits and create a stronger base of customers.
When the first mobile ad was launched in 1997, who would have guessed that nearly 20 years later, mobile ad spending would be forecasted to surpass desktop ad spending?
Knowing what needs to be done is important. Knowing what should never be done could be critical.
Commodity prices have temporarily fallen and taken some pressure off food cost. Now is the time for strategic buyers to align with manufacturers, distributors and a GPO to lock in contracts at lower prices.
Restaurants are celebrating Leap Year this year with offers for "Leap Day" babies, those born on Feb. 29.
Although it's not yet in America, the Pizza ATM has been producing and dispensing pizzas in Europe for the past 13 years. Its owner has set it sights on launching, this year, in the United States.
Allowing your guests to view menus, place orders and read nutritional information while at home or on-the-go is paramount. But just because we can, should we always use digital technology?
Today's most powerful marketing tool for reaching this "instant gratification" audience is online advertising.
Although a majority of pizza chains offer fountain drinks or ready-to-drink options, revisiting your beverage offering could uncover opportunities to capitalize on trends.
Attracting this picky generation now — before the stubbornness of old age sets in — is crucial.
While rugged mobile tablets are making their way into the food services market, one element of the checkout experience that continues to be in demand for restaurant patrons are self-serve kiosks.
No longer content with standard pizza, hungry consumers nowadays demand a higher quality pie that's worthy of their hard-earned dough and caloric budget.
There's a new food sheriff in town in the form of the federal government's new dietary guidelines, but many restaurants aren't going to find it difficult to offer menu items that meet those guidelines.
Hormone-free, GMO-free and all-natural have become commonplace terms — simply because customers demand it.