Boston catering concierge secures $300K VC Investment

The funding will help Phoodeez, a corporate catering concierge that works with more than 40 local restaurants and food trucks, reach more customers.

FEATURES


Is the honeymoon over for food trucks?

One expert predicts a slower rate of opening, but more innovation and higher quality cuisine based on consumer expectations.

What is the No. 1 reason for food truck failures?

A business plan will force you to plan ahead, think about the competition, formulate a marketing strategy, define your management structure and plan your financing.

Common food truck execution mistakes

The guiding menu principle is always to sell fewer items at higher margins - which will allow you to spend more time on operations execution and customer interfaces.

How food trucks started a retail revolution

Citing the success of the food truck segment, numerous retailers have launched retail trucks, selling everything from shoes to flowers.

Digital menu boards showing up on food trucks

Digital display used to display menu items and keep customers entertained with trivia and games.

NRA 2012: Coca-Cola healthy and smoothie beverage trends

Fastcasual.com speaks with Coca-Cola's Mark Rhode about the company's healthy beverage and smoothie product line and trends.

Pop-ups threaten food trucks

Pop-ups are morphing into a multipurpose tool, used to test concepts, market new brands, engage with a younger audience, or prove to landlords, lenders and investors that they are worth the risk.

Is your restaurant stuck in a monkey trap?

From switching out the décor to updating technology, restaurateurs must take chances to keep their business fresh.

Thoughts for 2012

Using words like artisanal, heirloom or sustainable will give you a marketing edge.

A broader look at pizza’s busy year

There were plenty of stories that stood out this year, and even more to look for in 2012.

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NEWS


Food truck revenue expected to increase by 76% in next five years

The food truck segment began picking up steam around 2008, with many concepts abandoning more expensive brick-and-mortar bills during the Great Recession. According to the National League of Cities, there are no signs of this marketing slowing down – food...

Food Network brings back Great Food Truck Race

The Great Food Truck Race is back on the Food Network for a fifth season, with a new cast of food truck hopefuls on a road trip from Southern California to Key West, Fla. The seven-episode series, hosted by Celebrity Chef Tyler Florence, premieres Aug.

zpizza hits the road to spread brand awareness

zpizza has announced the launch of its first-ever nationwide Red Table Pop-Up City Tour. As part of the tour, a signature oversized red table will travel to nine cities where the company will host dinners and free pizza sampling days....

Giordano’s expands food truck service to weddings

The Giordano’s Famous Stuffed Pizza food truck is now serving weddings. According to an email sent from the company, the truck can serve more than 400 pizzas per outing and is adding Chicago weddings to its summer roster. "A true Chicagoan would know that Giordano’s would be a major hit.

Domino's truck wrap campaign wins advertising award

Mint Advertising recently received a Silver Addy Award from The Philadelphia Advertising Club for an integrated promotional campaign for Domino's Pizza. The award was earned in the Integrated Campaign, Consumer, Single Category for "Domino's Truck Wrap Phoenix Launch and Banner...

Veterans 4 Vending offers 10 percent startup discount to veterans

Carts Blanche LLC announced that it is offering U.S. military veterans a 10-percent discount on the purchase of VendaCarts Trailers through February 2014, as part of the Veterans 4 Vending turnkey automated business model. VendaCarts mobile automated stores expand the...

Mellow Mushroom steps up customer experience with surprise wedding appearance

Mellow Mushroom sent its Bake Bus to Stephen and Heidi Smith's wedding in Charlotte, N.C., where it served guests pizza and recreated the ambiance of the Mellow where the couple shared their first date, in Savannah, Ga. Heidi submitted her...

New food truck rental website launched

FoodTruckRental.com has been launched, with an objective of connecting food truck owners and renters worldwide. The site allows food truck owners to list their vehicles for rent, long or short term, or for sale. Renters and buyers can search all...

Study: Food truck business poaching QSR visits in some markets

Since food trucks began appearing on city street corners, their perceivable threat to brick-and-mortar restaurant has been debated. Now, a recent survey conducted by The NPD Group, a global information company, finds that consumers do replace a quick-service restaurant visit...

New Lavu iPad POS created for food truck segment

Lavu Inc. has introduced an iPad point-of-sale system with features and solutions specifically designed to meet the mobile foodservice business, including food trucks. These features include inventory tracking, mobile payment processing and line busting. "Food trucks and other mobile food...

Giordano's food truck rolls out in Chicago

Giordano's Famous Stuffed Pizza announced that it is the first restaurant to receive a license from the City of Chicago to cook and sell deep dish pizza from a food truck. "At Giordano's, we're always looking for new ways to...

NYC pizza food truck recognized for sustainability features

Neapolitan Express, a New York City-based pizza food truck, has been recognized by New York Mayor Michael Bloomberg for its green features. According to Crain's New York, the truck uses natural gas and electricity for power. It partnered with Clean Energy Fuels Corp., which is directed by T.

Streetza named Milwaukee's best street food

For the sixth straight year, readers of OnMilwaukee.com (Wisc.) have voted for the city's best street food and Streetza Pizza has emerged as the favorite. This is the third year in a row the pizza food truck has topped the...

Annie's launches rising crust organic line of pizzas

Annie's has launched its new family-sized rising crust frozen pizza made with organic ingredients. The line is available in three flavors, including Uncured Pepperoni, Four Cheese and BBQ Recipe Chicken. "More and more, parents want convenient comfort foods made with...

Pi Pizzeria retires food truck to focus on traditional business

St. Louis-based Pi Pizzeria will shut down its food truck business – Pi on the Spot – July 31 to focus solely on its traditional brick-and-mortar business. According to Riverfront Times, the company, which has five traditional locations in St.

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