- WHITE PAPERS
In this first of a three-part series, we take a closer look at the chain that claims it's inventing a new restaurant sector that combines speed and quality into an idea that some industry analysts say the market is clamoring for.
One expert predicts a slower rate of opening, but more innovation and higher quality cuisine based on consumer expectations.
A business plan will force you to plan ahead, think about the competition, formulate a marketing strategy, define your management structure and plan your financing.
The guiding menu principle is always to sell fewer items at higher margins - which will allow you to spend more time on operations execution and customer interfaces.
Citing the success of the food truck segment, numerous retailers have launched retail trucks, selling everything from shoes to flowers.
Digital display used to display menu items and keep customers entertained with trivia and games.
Fastcasual.com speaks with Coca-Cola's Mark Rhode about the company's healthy beverage and smoothie product line and trends.
Pop-ups are morphing into a multipurpose tool, used to test concepts, market new brands, engage with a younger audience, or prove to landlords, lenders and investors that they are worth the risk.
From switching out the décor to updating technology, restaurateurs must take chances to keep their business fresh.
Using words like artisanal, heirloom or sustainable will give you a marketing edge.
There were plenty of stories that stood out this year, and even more to look for in 2012.
Pizza cones, mobile wood-fired ovens are turning heads.
Exhibitors discussed increase in leads and enthusiasm for the mobility segment.
“Lilly, get over here – she just got that blue box from the garage, where are you?” Teddy yelled – she was always a bit bossy toward Lilly. And it wasn’t as if she had far to look as they lived together in a 24” x 30” space with a corner tarp for tunneling.
Independent food truck operators don't have to deal with corporate bureaucracy, but still get a full entrepreneurial experience.
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