Little Caesars pretzel crust pizza receives favorable consumer response

Little Caesars Pizza's new soft pretzel crust pepperoni pizza promotion has been extended through Nov. 23, due to positive consumer demand. "We're thrilled with the way this pizza has been embraced by our customers, and it's the perfect way to...

FEATURES


Pizza chains tip off March Madness promos

Brands are betting on both No. 1 seeds and Cinderella upsets.

Little Caesars makes big perception gains in 2012

The company finishes in the top 5 after taking its marketing message national.

PizzaMarketplace launches Top 100 Movers & Shakers

The inaugural Top 100 Movers & Shakers features a ranking of the top concepts, leaders and trends in the $38 billion pizza segment.

Pizza segment readies for Super Bowl rush

The big chains predict sales of 1 million to 2 million pizzas on Feb. 5.

PizzaMarketplace.com's top stories of 2011

Stocks were hot as companies focused on domestic and international growth.

Restaurants recruiting more veterans with franchise discounts

Operations-based business model is a good fit for those with military backgrounds.

Football kicks off creative pizza promotions

Pizza operators are likely breathing a collective sigh of relief that the NFL season really is taking place after drawn out threats of a lockout. The game of football conjures up a zealous spirit complemented by elaborate tailgate parties, and...

Why isn't your franchise growing?

Despite the poor economy, pizza franchises are booming, according to a recent report released by Franchisedirect.com. It studied 20 top pizza franchises and found that although independent pizzerias still dominate the pizza market with 51.66 percent of sales and ownership...

Commodities: Prices down, for now

Cheese, wheat and gas prices are all down. 

Pizza franchisors seeking autoworkers, military veterans

Pizza franchisors want disciplined, systems-savvy franchisees, so they've targeted furloughed autoworkers and military veterans.

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NEWS


Little Caesars' Hot-N-Ready campaign boosts brand's perception

Little Caesars' February introduction of the $5 Hot-N-Ready Lunch Combo, as well as its complementing marketing campaign in late spring and early summer, has helped the brand gain more customers and achieve a higher value perception, according to new research...

Little Caesars asks fans to pick funniest ad spot

Little Caesars Pizza is asking fans to vote for their favorite Little Caesars commercial for the chance to win free lunch combos for a year, among other prizes. The new "Lunch & Laugh" sweepstakes was launched to promote the brand’s...

Little Caesar's brings back March Madness Cinderella promo

Little Caesars is once again offering its March Madness Cinderella promotion, giving fans the chance to win a free lunch April 7 if any 16-seed team beats a No. 1 seed during any of the NCAA men's basketball games on...

Little Caesars strengthens lunch position with new $5 combo

Little Caesars Pizza today introduced its new $5 lunch combo, available "Hot-N-Ready" every day from 11 a.m. to 2 p.m.

Football season provides perception lift for pizza chains

The 2013 NFL and college football seasons have been good to the pizza industry thus far: the four big chains (Pizza Hut, Domino's, Papa John's and Little Caesars) have all launched new advertising and promotional campaigns targeting football fans. Consequently,...

Little Caesars honors veterans with free Crazy Bread

Little Caesars Pizza is offering all U.S. Armed Forces veteran and active military members a free order of Crazy Bread with proof of military status at participating stores nationwide this Veterans Day, Nov.

Little Caesars menu now available at c-store chain

Little Caesars' Hot-N-Ready menu items are now available at select Kangaroo Express locations throughout the Southeast. This is the first time Kangaroo Express, operated by The Pantry Inc., will feature an on-premises Little Caesars carryout restaurant. The c-store menu includes...

Little Caesars adds Detroit-style deep dish pizza to the menu

Over the weekend, Little Caesars Pizza took to its social media channels to introduce its new "Deep! Deep!" Dish pizza. Some fans questioned the chain's timing with the announcement, wondering if it was an April Fool's Day joke. It is not.

Little Caesars promotion banks on March Madness Cinderella

Little Caesars is offering basketball fans a chance to receive a free order of Crazy Bread at participating restaurants on April 8 if the NCAA Men's Basketball Tournament features a Cinderella upset. If any 16-seeded team beats a 1-seeded team...

Chick-fil-A, Dunkin' and Sonic earn high customer service scores

Based on a study of 10,000 U.S consumers, the Temkin Experience Ratings released the top 12 companies for customer service. The survey included 246 companies across 19 industries. Based on the results, Chick-fil-A, Dunkin' Donuts, Sonic Drive-In and Little Caesars...

Little Caesars focused on suburban, rural markets for growth

Little Caesars outlined a new franchise growth plan that entails small suburban markets, as well as rural communities. According to Wicked Local, those targeted markets include Danvers, Mass., and Essex County, Mass. The company said in a release that smaller...

Little Caesars jumps into mobile advertising space

Little Caesars Pizza is now running a mobile advertising campaign through Pandora's iPhone app to showcase promotions and products. According to Mobile Commerce Daily, the brand has been accelerating its mobile presence for the past few years. The current mobile...

Little Caesars honoring military members with free Crazy Bread

Little Caesars Pizza is offering a free order of Crazy Bread to all U.S. armed forces veterans and active military members on Veterans Day, Nov.

Little Caesars launches pizza cones to raise funds

Kits include pepperoni pizza cone ingredients and two dessert options and are not available in stores.

Little Caesar's franchisee recognized for extraordinary customer service

Rarely does an act of customer service go so far above and beyond the basics that it generates a specific shout out on a popular advocacy site such as The Consumerist. That's exactly what happened with a Little Caesar's restaurant...

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