Little Caesars' Hot-N-Ready campaign boosts brand's perception

Little Caesars' February introduction of the $5 Hot-N-Ready Lunch Combo, as well as its complementing marketing campaign in late spring and early summer, has helped the brand gain more customers and achieve a higher value perception, according to new research...

Little Caesars asks fans to pick funniest ad spot

Little Caesars Pizza is asking fans to vote for their favorite Little Caesars commercial for the chance to win free lunch combos for a year, among other prizes. The new "Lunch & Laugh" sweepstakes was launched to promote the brand’s...

Little Caesar's brings back March Madness Cinderella promo

Little Caesars is once again offering its March Madness Cinderella promotion, giving fans the chance to win a free lunch April 7 if any 16-seed team beats a No. 1 seed during any of the NCAA men's basketball games on...

Little Caesars strengthens lunch position with new $5 combo

Little Caesars Pizza today introduced its new $5 lunch combo, available "Hot-N-Ready" every day from 11 a.m. to 2 p.m.

Football season provides perception lift for pizza chains

The 2013 NFL and college football seasons have been good to the pizza industry thus far: the four big chains (Pizza Hut, Domino's, Papa John's and Little Caesars) have all launched new advertising and promotional campaigns targeting football fans. Consequently,...

Little Caesars honors veterans with free Crazy Bread

Little Caesars Pizza is offering all U.S. Armed Forces veteran and active military members a free order of Crazy Bread with proof of military status at participating stores nationwide this Veterans Day, Nov.

Little Caesars menu now available at c-store chain

Little Caesars' Hot-N-Ready menu items are now available at select Kangaroo Express locations throughout the Southeast. This is the first time Kangaroo Express, operated by The Pantry Inc., will feature an on-premises Little Caesars carryout restaurant. The c-store menu includes...

Little Caesars adds Detroit-style deep dish pizza to the menu

Over the weekend, Little Caesars Pizza took to its social media channels to introduce its new "Deep! Deep!" Dish pizza. Some fans questioned the chain's timing with the announcement, wondering if it was an April Fool's Day joke. It is not.

Little Caesars promotion banks on March Madness Cinderella

Little Caesars is offering basketball fans a chance to receive a free order of Crazy Bread at participating restaurants on April 8 if the NCAA Men's Basketball Tournament features a Cinderella upset. If any 16-seeded team beats a 1-seeded team...

Chick-fil-A, Dunkin' and Sonic earn high customer service scores

Based on a study of 10,000 U.S consumers, the Temkin Experience Ratings released the top 12 companies for customer service. The survey included 246 companies across 19 industries. Based on the results, Chick-fil-A, Dunkin' Donuts, Sonic Drive-In and Little Caesars...

Little Caesars focused on suburban, rural markets for growth

Little Caesars outlined a new franchise growth plan that entails small suburban markets, as well as rural communities. According to Wicked Local, those targeted markets include Danvers, Mass., and Essex County, Mass. The company said in a release that smaller...

Little Caesars jumps into mobile advertising space

Little Caesars Pizza is now running a mobile advertising campaign through Pandora's iPhone app to showcase promotions and products. According to Mobile Commerce Daily, the brand has been accelerating its mobile presence for the past few years. The current mobile...

Little Caesars honoring military members with free Crazy Bread

Little Caesars Pizza is offering a free order of Crazy Bread to all U.S. armed forces veterans and active military members on Veterans Day, Nov.

Little Caesars launches pizza cones to raise funds

Kits include pepperoni pizza cone ingredients and two dessert options and are not available in stores.

Little Caesar's franchisee recognized for extraordinary customer service

Rarely does an act of customer service go so far above and beyond the basics that it generates a specific shout out on a popular advocacy site such as The Consumerist. That's exactly what happened with a Little Caesar's restaurant...

Former Little Caesars vice chairman dies

Little Caesars executive Charles P. Jones has died at the age of 82.

Little Caesars' new marketing campaign bets on reverse psychology

Little Caesars has introduced a new marketing campaign asking customers not to call the chain to order a pizza. The attempt at reverse psychology encourages guests to choose carry out instead for its $5 Hot-N-Ready pizza. The new commercial warns customers not to call 1-800-Try-Little-C.

Little Caesars to sponsor bowl game through 2013

The Little Caesars Pizza Bowl will be played Dec. 26 at Ford Field in Detroit, and again in 2013.

Little Caesars brings back 'Pizza! Pizza!' tagline

Little Caesars is bringing back its "Pizza! Pizza!" tagline after a 15-year national advertising campaign hiatus. According to Ad Age, the campaign, which launches this week, was created by BFG 9000.

Little Caesars names new national creative agency

New York-based BFG 9000 has been named as Little Caesars' new creative agency after a "quiet" review, according to Ad Age. Ed Gleich, Little Caesars' senior VP of global marketing, told the publication that the agency has strategic insights and...

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