Loyalty at the center of Sionic Mobile's proposition


In many ways, Sionic Mobile is the anti-Pay when it comes to today's mobile payments marketplace. Mobile Payments Today recently conducted a Q&A with Ronald Herman, the company's founder and CEO, to get his thoughts on the current state of the industry.


Building the brand culture: It’s all about empowering employees

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

Going beyond the discount with new approaches to spur brand loyalty

Fast casual operators want to reward guests with more than food. There are new loyalty program trends to attract new customers, boost revenues and provide memorable experiences for guests.

Email marketing is far from a dead marketing tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

CONNECT: The current state of mobile wallets and mobile ordering

A recent panel at Networld Media Group's CONNECT Mobile Innovation Summit attempted to clarify today’s mobile payments market, which is becoming an increasingly difficult task when you consider the options available to merchants.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

Best practices for developing, deploying a mobile app for your brand

Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.

How restaurants are using gamification to increase engagement in loyalty apps

Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.

How to choose the best rewards for your loyalty program

It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel like it’s not worth trying.

Having a loyalty app will help increase your bottom line

Membership in loyalty programs is growing at a rate of 26.7 percent and loyalty programs can increase a brand’s market share by 20 percent.

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SpeedLine POS adds support for mobile gift, rewards, payment

Restaurant point-of-sale developer SpeedLine Solutions announced a new payment and guest-rewards integration with Mercury StoreCard.

Punchh, CiCi's Pizza partner to develop loyalty app

Punchh, a brand-centric mobile customer engagement platform for restaurants, is teaming up with CiCi’s Pizza to build a loyalty app.

Paytronix announces 'National Pizza Month' promotions

Some leading pizza restaurants are leverage their Paytronix Rewards Platform to boost guest visits and spend with tailored campaigns.

Domino's announces 'Piece of the Pie Rewards' program

Domino's has unrolled its new Piece of the Pie Rewards program. Rewards members will earn 10 points per day for online orders of $10 or more.

Rewards program delivers the goods for National Coney Island chain

National Coney Island restaurant chain is reaping benefits of a new rewards program.

Fishbowl launches guest data analysis solution

Fishbowl's Guest Analytics solution analyzes POS, loyalty, email, social, online ordering, reservations and guest satisfaction data.

Agreement enables Paytronix Rewards, NCR Aloha POS integration

The new Cloud Connect integration will enable Paytronix to integrate, maintain and deploy its solution across NCR’s install base of more than 100,000 restaurant locations.

New app gives customers menu, nutritional info across brands

App users can to view detailed nutrition information for each entree and search for selections that meet specific dietary requirements.

Boston Pizza selects Paytronix for 'MyBP' loyalty program

Paytronix Systems Inc. has announced that Canada's Boston Pizza has selected the Paytronix Rewards platform as the foundation for its new Boston Pizza MyBP Program. According to a news release, Boston Pizza selected Paytronix because of its integration with both...

Thanx launches customer loyalty program nationwide

Thanx Inc., a loyalty solution provider, has officially launched nationwide today. The company announced direct relationships with MasterCard and Visa, as well as $5M in Series A funding from Sequoia Capital for its rollout. According to a news release, Thanx...

PieZoni selects LevelUp loyalty and mobile payments app

Rhode Island-based PieZoni's, a 16-location pizza brand, has announced a partnership with LevelUp to release its new loyalty app. According to a press release, the app will enable mobile payments, including a PieZoni's "Pass" card that customers can store in...

Old Chicago issuing pizza punch cards to incentivize specialty pizza trial

To celebration National Pizza Month in October, Old Chicago Pizza & Taproom is providing guests with a pizza punch card throughout the month. Those who try three specialty pizzas will get the fourth specialty pizza free. The promotion has no limit on how many times guests try the 15 specialty pizzas Old Chicago offers.

Starbucks, Dunkin' rank high for digital gifting experience

RSR Research today released results of its fourth benchmarking study on the digital gifting industry, "Digital Gift Cards: Rewriting the Gifting Rules in the Omni-Channel Age." According to a news release, the study evaluates the gifting experiences of the nation's...

Beanstalk Data announces strategic partnership with Olo

The partnership brings together Beanstalk's SaaS platform and Olo's digital ordering.

Webinar will explore why millennials are dining out less

Dan Santy, president of Santy Integrated, and Adam Pierno, director of Brand Strategy and Planning, will share their insights into how millennials decide what and where to eat during a webinar scheduled Sept. 23.

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Loyalty Programs and techniques on Pizza Marketplace.