Which is better for your business: A mobile website or a mobile app?

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Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.

FEATURES


Apple Pay to lead the way in customer loyalty

By the end of 2015, it’s expected nearly every retailer will have NFC readers.

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

The world has gone mobile and you should, too

As of right now, about 15 percent of restaurants accept mobile payments, but this is expected to rise to 68 percent in 2015.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

How to cultivate a loyal guest at your restaurant

Loyal guests don’t just randomly happen: they are cultivated through good food and great experiences.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

5 reasons restaurants should offer gift cards

Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

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NEWS


PieZoni selects LevelUp loyalty and mobile payments app

Rhode Island-based PieZoni's, a 16-location pizza brand, has announced a partnership with LevelUp to release its new loyalty app. According to a press release, the app will enable mobile payments, including a PieZoni's "Pass" card that customers can store in...

Old Chicago issuing pizza punch cards to incentivize specialty pizza trial

To celebration National Pizza Month in October, Old Chicago Pizza & Taproom is providing guests with a pizza punch card throughout the month. Those who try three specialty pizzas will get the fourth specialty pizza free. The promotion has no limit on how many times guests try the 15 specialty pizzas Old Chicago offers.

Starbucks, Dunkin' rank high for digital gifting experience

RSR Research today released results of its fourth benchmarking study on the digital gifting industry, "Digital Gift Cards: Rewriting the Gifting Rules in the Omni-Channel Age." According to a news release, the study evaluates the gifting experiences of the nation's...

Beanstalk Data announces strategic partnership with Olo

The partnership brings together Beanstalk's SaaS platform and Olo's digital ordering.

Webinar will explore why millennials are dining out less

Dan Santy, president of Santy Integrated, and Adam Pierno, director of Brand Strategy and Planning, will share their insights into how millennials decide what and where to eat during a webinar scheduled Sept. 23.

Deli meat supplier launches loyalty program

Supplier Norbest Inc. recently announced the launch of a new loyalty program for customers that allows customers to earn points on qualifying products and redeem points for merchandise.

Papa Murphy’s scores high for guests’ ‘intent to return’

Market Research firm Technomic has released new data examining restaurant guests’ intent to return and their reasons for doing so, which vary by generation, according to the research. The research reveals that more consumers report they will return in the...

Agilysys expands restaurant solution to include loyalty, payment gateway

Agilysys Inc., a provider of IT and hospitality software and services, announced it has expanded its rGuest product offering to include solutions for online dining reservations, table management, loyalty and a Point-to-Point Encryption payment gateway. According to a news release,...

Paytronix adds four POS integrations to its rewards platform

Paytronix Systems Inc. announced that it has expanded its rewards platform with integrations to four additional POS systems, including Par Pixel Point, Digital Dining, tablet-based NorthStar, and the new VeriFone Evolution VX520 terminal.

Paytronix launches rewards solution for multiunit chains

Paytronix Systems Inc. has introduced its new EXPRESS Pilots program designed specifically to help restaurant and retail chains create and deploy a new rewards program. According to a news release, EXPRESS Pilots leverages Paytronix’s out-of-the box features so chains can...

How to craft a loyalty program for active social networkers

New research from Mintel shows that posting food pictures has gone beyond a few fringe foodies and is infiltrating the mainstream: 13 percent of those who have dined out in the past month and use social media have posted a...

Lavu iPad POS integrates loyalty platform

Lavu Inc., provider of the iPad POS for restaurants, has announced a seamless integration to the loyalty platform offered by LoyalTree. The company said benefits of the partnership include connected backend dashboards for easy access to customer histories and customizable...

ZinMobi brings pizza-focused mobile marketing software to North America

Ireland-based ZinMobi, a provider of mobile marketing software for pizza chains, has expanded its operations to North America. ZinMobi's technology requires no upfront investment and minimum continuing administration. The platform targets customers according to their purchase behavior, enabling pizza chains...

Adoption rates for restaurant loyalty programs lower than other industries

Despite an increased focus on loyalty apps and loyalty programs by many big-name restaurant brands in recent months, plenty of opportunities remain in the loyalty space. According to a new study from Deloitte, just 25 percent of consumers consider loyalty...

Merchant Warehouse acquires loyalty program provider

Merchant Warehouse, a provider of payment technologies, announced its acquisition of Opticard, a provider of gift and loyalty programs. According to a news release, this acquisition will allow Merchant Warehouse to offer deeper mobile and digital engagement opportunities for small...

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