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Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.
Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.
Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.
It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel like it’s not worth trying.
Membership in loyalty programs is growing at a rate of 26.7 percent and loyalty programs can increase a brand’s market share by 20 percent.
To approach mobile payments, make sure your guests want it, that you have the right infrastructure in place and that you have a plan for the data you can collect.
Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.
By the end of 2015, it’s expected nearly every retailer will have NFC readers.
Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.
As of right now, about 15 percent of restaurants accept mobile payments, but this is expected to rise to 68 percent in 2015.
Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.
Loyal guests don’t just randomly happen: they are cultivated through good food and great experiences.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.
Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.
Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.
Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.
Even the most loyal customer evaluates every touch point and interaction with a business.
Provide your customers with the option to select which program they prefer.
Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.
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