iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

5 reasons restaurants should offer gift cards

Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Reward and loyalty programs for your catering customers

Provide your customers with the option to select which program they prefer.

Restaurant insiders highlight the latest mobile ordering, loyalty trends

Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.

3 reasons why the Starbucks app would fail at your restaurant

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

How to surprise and delight your loyal customers

Customers spend 15-20 percent more when they order online, so reward them for Web orders.

The CMO's paradox

Seventy-two percent of consumers feel that online promotions or emails they receive don't speak to their interests.

CEO: EMN8 rebrands to keep up with digital, international trends

The company's new loyalty service allows customers to engage with a brand across multiple channels.

Papa John's stokes pizza's digital war

Papa John's claims that more than 45 percent of orders now come from ecommerce.

FCES panel: Ready or not, mobile payments are coming

Mobile payments provide the ability to more personally interact with your guests, and gain more data about their habits.

Five types of offer stacking — and how to beat them

Merchants should look for opportunities to leverage technology that helps them deliver better experiences for customers — without negative effects on their bottom line.

Restaurants beef up mobile investments

A solid mobile presence — one that adds to the guest experience — is how brands will maintain relevancy.

Restaurant loyalty programs pay off in surprising ways

Increased customer data means more opportunities to promote your brand.

Old Chicago VP: Customers now expect digital loyalty programs

Brands will move from out-discounting each other to focusing on value and experience.

Infographic: 3 ways loyalty programs grow your business

Loyalty incentives can lift customer visits on average by 12 to 44 percent.

Game on: How restaurants can power up loyalty strategy

Loyalty gaming must be fun and simple, with rewards that link back to genuine in-restaurant experiences.

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