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With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.
Rewards Network's Megan Flynn discusses how important it is for restaurants to utilize a loyalty program that not only goes after new customers but also keeps old ones coming back. The company uses email, mobile apps, texts and one-to-one communication to attract and retain customers.
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