LOYALTY PROGRAMS AND MOBILE TECHNOLOGY: Reward Your Customers

Over the past few years, loyalty programs have become an increasingly vital marketing tool for businesses. While attracting new customers through advertising has always been a core element of the marketing mix, efforts to retain customers are equally important.

Type: White Paper

Sponsor: Revel Systems


Electronic Loyalty Program Boosts Sales

A Dallas sub shop is allowing customers the opportunity to participate in a new loyalty program that tracks purchases and redeems rewards using their own existing debit and credit cards. As a result, the restaurant chain is experiencing 63 percent more visits from vPunch Rewards program members versus nonmembers.

Type: Case Study


Infographic: Top Mobile Apps for Restaurant Consumers

A look at some of the most popular mobile apps consumers are using when dining out.

Type: Infographic


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Loyalty Programs and techniques on Pizza Marketplace.

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